Manager, Audience & Paid Media - London, N1C 4AG

Manager, Audience & Paid Media - London, N1C 4AG, United Kingdom

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation, and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

VMG Paid Media and Audience team is currently seeking a Manager, Paid Media to lead strategy in the UK market across digital advertising, influencer marketing, and more. You will work cross-functionally across many teams working closely with the marketing department to help strategize artist campaigns and advise on budgets, when/where to deploy spend, and present strategy + analysis to clients. You take a data driven approach to decision making and have experience in analyzing data to optimize and make decisions on campaigns.

How you’ll CREATE:

• Plan, execute, optimize, and report on advertising campaigns offering data backed recommendations working in tandem with our agency partners

• Strategize paid media budgets offering insight on most effective spends to accomplish artist and campaign goals within the marketplace

• Work closely with the global marketing team on campaign strategy to most effectively grow and reach audiences

• Extensively research artist fanbases, prospecting audience and advise on layering that into campaign strategies in both the advertising and influencer space

• Understand CRM strategies and how to leverage them for lower funnel campaign activations with emphasis on D2C/Ecomm

• Leverage CRM data incorporating them into campaigns to drive growth, long-term fan engagement, retention and lifetime value

• Develop close relationships and a robust rolodex of agency partners in the influencer space to help execute campaigns while leading strategy

• Outreach individually to influencers looking to develop relationships with those who are the best fit for VMG and future campaigns

• Collaborate and work closely with the global digital strategy team and ensure their goals and our goals are closely aligned to push forward digital conversations/engagement

• Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights for various stakeholders (internal teams, C-Suite, and clients/labels/artist management)

Bring your VIBE:

• 5+ years of experience in paid media marketing with expertise in social/Adwords ad manager backends and/or influencer or media agency experience

• Proficiency in paid media data analysis with the ability to dig into large datasets to interpret findings, analyze trends, gather learnings, and build future campaigns

• Ability to present data in an easy-to-follow format and confidently speak on findings in meetings

• Exceptional attention to detail and hands on experience overseeing both the strategy and execution of paid media campaigns

• Exceptional written and verbal communication skills and is at ease communicating across teams and different levels within a large organization

• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects and high-volume release schedule

• Candidate must be naturally curious with a “how do I solve this” positive attitude and willing to learn in everyday situations

• Strong analytical skills (particularly with Excel / Google Sheets, Google Analytics)

• Experience with Meta, TikTok, Google, and Snapchat Ad Manager accounts

• Must thrive in a team environment but be able to take initiative and work independently