Global Head of Demand Management for SAP SuccessFactors

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll do

The Global Head of Demand Management for SAP SuccessFactors , owns the end‑to‑end global demand strategy — from ideation, discovery, and planning through execution and steering — to ensure consistent achievement of SAP SuccessFactors pipeline and bookings objectives.

The person on this role will serve as the strategic nexus across Marketing, Digital Hub, Customer Success, Services & Delivery, Sales, and Partners, orchestrating alignment and collaboration to drive demand creation, pipeline progression and expansion opportunities. He/she/they will design and deploy innovative demand programs, consolidate best practices, and drive scaling of high‑impact tactics to build and convert high‑value pipeline. Leveraging data and insight, this role will also identify conversion bottlenecks and facilitate solutions to drive performance.

The ideal executive for this role combines deep demand management expertise — across discovery, planning, execution, and steering — with strong solution and market insights, and excels at creating strong cross‑functional interlocks. We are looking for a proven leader with a track record of driving global demand programs, leading distributed teams, and embedding a transformational mindset at scale.

Key Responsibilities Include:

Demand Generation

• Define and execute a global Demand Management strategy for SAP SuccessFactors, turning the GTM priorities into a demand plan that unifies all sources of demand into one ambiotious and executable global demand roadmap.
• Drive net new pipeline through global demand programs, piloting innovative tactics, uncovering whitespace, and equipping teams with scalable tools, playbooks, and data-driven guidance.
• Provide input and prioritization for Demand Management specific product requirements and roadmap priorities, representing the voice of the customer and fields

Planning

• Define and lead the annual demand plan, including the creation and launch of sales plays in partnership with cross functional teams.
• Partner to define enablement needs to activate demand plan and upskill teams.
• Lead best practice sharing across regions, fostering cross-regional collaboration and empowering local teams through enablement and consistent guidances

Steering & Business Execution

• Orchestrate execution of demand plans, in partnership with global and regional cross-functional teams. Ensure collaboration, action and governance.
• Oversee the Demand Management team and the execution of the Demand Management plan, in alignment with GTM plan, and coverage model
• Continuously monitor and track pipeline creation and conversion against global targets. Own the health check of HCM pipeline — tracking KPIs, spotting trends, and communicating results across executive forums and reviews. Identify what consistently delivers quality pipeline and guide strategic shifts in demand investment, delivering recommendations on what to start, stop, or scale to improve demand generation and eliminate inefficiencies
• Partner with RevOps/S&O to shape demand tools while focusing on interpreting insights. Leverage insights to proactively identify and solve pipeline and coverage gaps

KPIs

• Pipeline strength & conversion rate
• Net Pipeline creation
• Pipeline creation and coverage

What you bring

• Customer Focus: Well-respected, proven leader with a strong focus on the Customer. In depth understanding of Demand Management. Thought leader and solution influencer, internally and externally, acutely aware of customer needs, market trends and competitive threats
• Leadership: Track record of solid line and dotted line organization management manifested by high leadership trust score and employee engagement score. Culturally aware with an appreciation and understanding of how to best engage and energize teams across regions and functions.
• Transformation: Track record of translating transformations and strategy into execution & measurable business success.
• Entrepreneurial mindset: Able to quickly identify what’s working, what’s not, and where the business must pivot to maximize ROI from demand-generation efforts.
• Business performance: Ability to facilitate and/or directly deliver non-linear growth. Experience driving demand through a multi-faceted, out-quarter and multi-year demand landscape.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

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Successful candidates might be required to undergo a background verification with an external vendor.

We are ethical and compliant
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Requisition ID: 434281 | Work Area: Sales Operations | Expected Travel: 0 - 10% | Career Status: Management | Employment Type: Regular Full Time | Additional Locations: Europe, US | #LI-Hybrid