Senior Experience Designer

AnalogFolk
London

AnalogFolk is a global digitally native creative agency, independently owned since 2008. We have talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore and Sydney.

We deliver progressive solutions that change people's lives and fuel brand growth.

We’re proud to partner with some of the world’s most respected and influential brands, including Nike, Diageo, L’Oreal, Meta, Tommy Hilfiger and Amazon.

Here are just a few of the notable accolades our globally-recognised work has received: The Drum’s Most Awarded Agency in EMEA; Campaign’s UK and Global Digital Innovation Agency of the Year; Contagious Pioneers Best and Bravest Agencies on the Planet; and a Fast Company award for a World Changing Idea.

About us

The Experience Design team is at the heart of AnalogFolk’s Products & services pillar. We help clients create valuable ecosystems of digital experiences that are enabled by technology and connected by data.

Plus we’re also generally pretty nice people.

About the role:

As a Senior Experience Designer, you will be part of AF's Experience design team where you will work across various clients with Experience Design leads.

You will:

Be responsible for leading experience design on projects across clients

Contribute to the creation of experience design strategies and systems

Create a range of experience design deliverables, depending on the needs of the project, e.g. task flows, wireframes, competitor benchmarking, customer journey maps etc

Identify user needs and motivations, interpret client challenges and define experiences

Collaborate with people who have different backgrounds, different ways of thinking, and different approaches, as part of multidisciplinary project and account teams

Work with and present to clients, including travelling to client’s offices when required

Responsibilities:

Day to day responsibilities a Senior Experience Designer at AnalogFolk can include:

Performing competitor research, expert reviews and audits

Evaluating existing sites in terms of their persuasiveness, emotional design, and usability

Facilitating interviews and focus groups to determine customer needs

Assisting with ideation and concept creation, ensuring creative ideas are grounded in strategy and technology

Creating detailed wireframes and prototypes to validate solution where appropriate

Leading participatory design/user testing sessions

Contributing to the creation of design systems and visual languages

Creating written and visual documentation outlining experience design requirements for client and/or internal teams

Leading client meetings and workshops and conducting stakeholder interviews to capture business requirements

Identifying opportunities to create business value and improve the user experience

Presenting your work to external clients, explaining your design process and rationale

Building and fostering relationships with clients, helping them understand the value of UX, your role, and working with AnalogFolk

Helping define the experience design approach and timings projects

Ensuring deliverables and deadlines are met

About you:

Senior level UXer with a mobile specialism or at least focus to work on synthesising research into Wires to inform Visual design. Working in a small cross functional team you will work directly with a CX lead and visual designer to resolve requirements from a defined backlog.

Experience synthesising research

Mobile focus or specialism

FS experience desirable

Visual design a bonus

Accomplished in designing engaging experiences with measurable results

Good attention to detail

Good client relationship skills

Experience of working with standard UX tools and processes.

Ability to think flexibly and strategically about problem solving

Good communicator with excellent oral and written skills

Collaborative and can work well with people across different departments

Able to accurately provide timings for deliverables and projects

Proactive and positive approach to work

Our Values

AnalogFolk is part of the AnalogFolk Group (AFG) an independent marketing and technology group. Our mission is to use digital to make the analog world better. We strive to create experiences that are remarkable and fundamentally valuable. These are our values that we ask of all our Folk…

Our Values:

Stay Restless - Always strive for better to push the boundaries of what’s possible.

Expect Remarkable - Go beyond the expected to create something worthy of remark. Accept nothing less.

Make Change - In everything you do, find a way to make a positive impact.

Do Good - Don’t talk about ideas that create progress. Make them. If something isn’t working, be the agent of change.

Be You - Bring all of yourself and make this place your own. In return, welcome all others.

And a final few things….

At AnalogFolk, we believe in equal opportunities for everyone. We’re committed to building a workplace that’s authentically diverse, representative, inclusive and respectful. That’s why we welcome all applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.

Don’t meet every single requirement for the job role? No big deal. If what we’re doing here at AnalogFolk excites you and you’re passionate about learning, we want to hear from you. You may still be the right fit for the role, or another one.

If you love the sound of the role but need flexibility to meet other commitments, just let us know – we try to make this happen whenever we can.

Posted 2025-06-05

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