Producer (Gaming)

Red Bull UK is currently recruiting for a Producer (Gaming) to be based in Central London, UK.

In this role, you will lead ideation, development, production, and strategic direction of content across Gaming. With a strong editorial vision and an audience-first mindset, you will grow brand love by creating authentic, innovative, and culturally relevant content that aligns with Red Bull’s Gaming marketing strategy. You will design and deliver a compelling, year-round content plan informed by your understanding of the audience and the evolving media landscape — driving reach, relevance, and cultural impact for Red Bull.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• You will drive the creation of innovative, differentiated content that builds brand credibility and visibility across owned, managed, and third-party platforms.

• You will contribute to the growth of Red Bull’s UK media footprint through culturally resonant formats and storytelling that engages new and existing audiences.

• You will apply analytical learnings and insight to shape content development and optimise creative performance, driven by brand principles.

• You will translate marketing objectives into impactful, audience-first content with clear KPIs and measurable outcomes.

• You will work closely with internal and external talent and teams, to unlock creative potential and ensure aligned execution.

• You will manage budgets across a range of productions, balancing creative ambition with operational discipline.

• You will identify and develop new content formats, production methods, and creative opportunities that elevate Red Bull UK’s presence across Gaming.

• You will develop and maintain a forward-looking content slate that complements existing formats and evolves with audience needs and cultural shifts, backed by a clear vision for where we could and should go, bringing ‘gaming’ to a broader audience in an authentic and credible way.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• You have an understanding and passion for Red Bull’s brand, cultural influence and tone of voice in Gaming.
• You have a proven track record of creative leadership, from ideation and development through to greenlighting, production and delivery across non-live and live formats.
• Specifically you offer extensive, demonstrable experience producing for YouTube, with a robust understanding of vertical platform optimisation (e.g. TikTok, Instagram), a sharp platform insight and a healthy appreciation for channel management.
• You are skilled at working with talent, and production teams with a collaborative, talent-friendly approach and clear, effective stakeholder communication.
• You are confident in using data and insight to inform creative decisions, evolve strategy and drive measurable audience impact.
• You can translate objectives into audience-first content that delivers both cultural relevance and commercial value.
• You are an effective communicator and natural pitch leader, able to inspire creative teams and secure buy-in from internal and external stakeholders.
• You are highly organised, solutions-focused and entrepreneurial, thriving in fast-paced, collaborative environments and taking initiative with energy and drive.

• Travel 20-30%