Behavioural/Cultural Analyst

Are you fascinated by human culture and behaviour? Are you a strategic thinker with a passion for brands, innovation and consumer behaviour? If so, we have an exciting opportunity for you as a Behavioural Analyst in London.

This is an opportunity to join a dynamic close-knit team focused on revealing the “why” behind consumer behaviour. You'll be driving the research and analysis on exciting projects, collaborating with brilliant people, and delivering impact for clients like Nike, Google, Lego, Mindshare and Universal Music. If you're smart, nice, open-minded and passionate about people and business, we want to meet you!

About us

We are Canvas8, a strategic insights practice operating out of London, NY, LA, & Singapore. We help our clients understand people so they can make better business decisions.

Our work is about investigating the hidden insights in everyday life – from the psychology of boredom to teenage make-up rituals to why Barbiecore is a Gen Y thing – and making them meaningful for brands. Our team is a blend of different disciplines and skills – from psychology to journalism, and anthropology to behavioural economics. What unites them is a desire to understand people and a passion for delivering outstanding work.

About the role

We’re looking for a strategic thinker and researcher, but we’re not prescriptive about what that means. From psychologists to journalists to behavioural economists, our team doesn't fit in a box – what unites them is a desire to understand people. We call them behavioural analysts.

As part of the analyst team, you’ll be researching cultural, social and technological shifts, as well as changes in industry. The research is incredibly varied. One day you might be speaking to a scientist about the psychology of doom scrolling, the next you might be pouring over data to discover why teenagers have stopped playing sports.

You’ll need to be street smart and willing to get your hands dirty – designing surveys, pouring over data, identifying significant patterns, analysing shifts in society, and writing under tight deadlines. You’ll need to excel at analysing data and problem-solving, have a great awareness of cultural trends, and be emotionally intelligent and a superb writer.

It’s hard, but stimulating, work – and your effort will be instrumental in helping Canvas8 inspire the world’s best brands, agencies, and organisations.

The day-to-day

• Supporting large-scale mixed methodology insight projects
• Working across editorial and consultancy projects
• Presenting concise analysis, insights, trends and ideas in inspiring formats
• Researching consumer behaviour, trends and shifts using innovative methods
• Analysing quant and qual data to identify killer insights and tell stories
• Writing engaging reports and innovative case studies

About you

You’ll be genuinely interested in the world around you, with an ability to quickly understand diverse cultures and distil complex ideas into clear, lively prose. You’ll have the entrepreneurial flair, organisational skills, resourcefulness, and initiative required to work both quickly and accurately within our ambitious team, and a willingness to get stuck in.

You’ll be a lateral thinker with an eye for spotting patterns and cultural shifts across multiple industries. Articulate and confident, you will have engaging written skills and a broad grasp of research processes and cultural trends. This is a fast-moving, progressive environment, so open-mindedness and a good sense of humour will be essential.

Requirements

• 2+ years of experience in a similar role preferable (background in research and/or behavioural sciences desirable)
• Ability to generate actionable insights from research
• Excellent desk research skills
• Culturally aware (experience in different cultures is desirable)
• Commercially aware (understanding of the media and communications industry)
• A lateral thinker with an eye for spotting patterns and cultural shifts across industries
• Excellent editorial and written skills, and an ability to distil complexity into plain English
• Well-organised and proactive
• Proactive and self-motivated

Benefits

• Hybrid working with flexible start times
• 29 days paid holiday (including bank hols)
• Interest-free ‘Life Unlock Loan’ for lump sum payments (rental deposits, sponsorship etc)
• A personalised career development plan
• Access to physical and mental well-being support, including two ‘Mental Wealth’ days
• Pension, life insurance, cashback private health plan and cycle scheme
• Summer Fridays, seasonal benefits, and lots of staff socials
• A friendly and welcoming team (pooches included)

If you think this sounds like a good fit, please apply below by outlining why and attaching your CV.

Applications will close on Sunday, August 17, 2025 .

At Canvas8, we believe in the power of diversity to drive innovation. We're committed to creating an inclusive space where every individual is valued. Join us in a workplace that celebrates differences—race, gender, age, and beyond—fueling our creativity and competitive edge. We actively seek diverse talents and provide equal opportunities, free from discrimination. Shape your future with us, where diversity isn't just a value, but a key to our success.