Marketing Manager
Gizmo is a startup on a mission to make learning so easy and fun that anyone can learn anything. We're aiming to help 1 billion people learn by building Duolingo for Anything - a gamified way of learning anything!
In the past 12 months we grew 10X to 1 million learners a month and racked up 200 million+ organic views across TikTok and Instagram. We are well funded and backed by some top VCs.
Why this role matters
You’ll be our first full-time marketing hire, partnering directly with the founders to turn early viral success into a predictable growth engine that propels us to the next 100 million users.
Responsibilities
- UGC & Ambassador management: Develop a UGC strategy for TikTok and Instagram, source talent, and coach creators to deliver a steady-stream of viral content.
- Content experimentation: Ideate and test new formats, hooks, and storytelling angles, turning them into repeatable formats that drive growth
- Influencer management: Build relationships with influencers, negotiate deals, and develop creative briefs for influencer campaigns
- Product feedback: provide user insights to product teams so we learn faster together.
- Paid ads: pick winning organic content, allocate marketing spending, and optimise ads
Requirements
- You have successfully built an Instagram or TikTok channel before - you’ve gone viral multiple times
- You are a strong communicator
- You aren’t afraid to get your hands dirty
- You want to work hard for a chance at glory
Benefits
If this is you, you can expect:
- Work directly with all three founders and shape company strategy
- Hybrid: join us 4+ days per week in our London office
- Competitive salary + equity
- A front-row seat in an early, well-funded startup that’s growing insanely fast
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