Account Director (Freelance)
Role: Account Director
Team: Multiple accounts
Reporting To: Business Director
Reports: Project teams
Schedule: 3-5 days a week - Freelance
Location: 2 days per week in London Office
Start Date: Immediately
Salary: £300 - 350 Per Day
ABOUT WARM STREET
Warm Street has been built by a team of music heads who have a love for music and the cultures surrounding it. It’s a mad thing when you get to do what you love everyday, make a difference and support the scenes you care about. We originally formed from businesses built within youth and music culture. Our past experience helped us become consultants, building brand identity and cultural sincerity. We’re best known for our work with the likes of Red Bull Music Academy, Wray & Nephew, Magnum, Ballantine’s and adidas. We are a social-first agency helping brands share their love for music.
THE ROLE
This is an exciting opportunity to lead, shape and grow the multiple accounts and also work on new accounts as they are confirmed. The Account Director has ultimate responsibility for all agency output on the accounts, leading the team to deliver high-quality ROI. Operating as the voice of the client in the agency - and the voice of the agency to the client - they ensure the strategic brief is met across all work, keeping brand reach and relevance front of mind at all times. The Account Director will think three steps ahead, guiding and motivating the team to deliver excellence for the client at all times. They are responsible for both growing the account and managing and developing all members of the account team.
WHAT WE ARE LOOKING FOR
We are looking for an Account Director with experience of strategic and tactical decision-making to reach target consumers. You will have a proven track record of leading stand-out campaigns and excel at client management and creative marketing solutions. You will confidently manage and grow client relations and recognise and win new business opportunities, within the existing portfolio, and also for new clients. You will have experience at a senior level of leading social-first work for brands activating within music. You will have a proven track record of executing stand out campaigns and excel at client management and creative marketing solutions. You will be the client and project execution expert in the team and you will lead by example, fostering a positive and productive team environment. You will have a solid understanding of the global music culture and scenes, and a keen interest in future digital technologies.
DAY-TO-DAY RESPONSIBILITIES
Lead the delivery of two new brand activation focused on experiential events and talent acquisition and influencer marketing
Client management and handling
Setting timelines, budgets and expectations
Working with the production team to ensure great quality output
Overall project budget management
The main point of contact on all client and brand matters.
Have a strong understanding of data and reporting and optimising campaign performance to clients
Lead the content campaigns and optimisation approaches
Present work to clients and internal senior stakeholders with the leadership team as and when required
Support business services with any legal and financial negotiation.
REQUIREMENTS
Deep knowledge of and connections in global music.
An interest/understanding in gaming and future digital technologies
5 years of experience leading teams to deliver brand activations, including social, events and experiential campaigns
5 years of overall experience within brand or music marketing.
Exceptional understanding of culture marketing strategy and tactics.
Experience of all social media platforms, features, tools and amplification tactics.
Experience of line management and people development.
Knowledge of client’s brands - understand their activity and tone of voice.
Confidence to take a project from brief to final delivery with a high level of detail.
Detailed in the delivery of scope of work, legal and budget documents.
Able to maintain a proactive and calm attitude.
A confident communicator, able to demonstrate leadership both verbally and in writing.
Passionate about brands and driving teams to deliver at the highest standard.
Passionate about delivering innovative campaigns that utilize social media in creative and inspiring ways.
Confident in establishing and developing new relationships.
Deep understanding of multi-channel strategies and delivery.
Can act independently.
OUR VALUES
We’re not here to coast along with the traditional marketing industry model, we want to change the face of culture, do things no-one else will take a risk on and push our clients to positively impact people’s lives. We want to make a big impact and this includes improving the diversity of our agency family, with representation at every level, and no more ASSUMPTIONS. We are a purpose driven company, and actively involve our team in defining how we can better support the cultures and communities we work with.
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