Assistant Store Manager

Job description

Y2K Vintage is entering an exciting new phase. With the upcoming launch of our neighbouring menswear store and a dual-site Store Manager overseeing both locations, we’re looking for a highly capable Assistant Store Manager to take day-to-day ownership of our Brick Lane womenswear store!

Key Responsibilities:

Store Leadership & Ownership

• Take full ownership of daily store operations and performance
• Act as the senior in-store decision maker, escalating strategically rather than operationally
• Be the eyes and ears of the business, feeding back insights on customer behaviour, product, team and opportunities
• Lead the store confidently in the Store Manager’s absence (which will be frequent due to dual-site oversight)

Commercial Performance & Strategy

• Drive sales and profitability through active shop-floor leadership
• Contribute to weekly plans of action (POA) and take responsibility for executing them in-store
• Monitor KPIs, sell-through and category performance, identifying opportunities in real time
• Work collaboratively on strategy, not just execution

Team Development & Culture

• Lead, coach and develop the store team day-to-day
• Build strong relationships with team members, supporting progression and performance
• Set the tone for standards, energy and customer-first culture
• Deliver ongoing feedback, training and motivation in a fast-paced environment

Customer Experience & Community

• Build genuine rapport with regular and loyalty customers
• Be a visible presence on the shop floor, creating a welcoming and high-energy atmosphere
• Represent the brand authentically to our Brick Lane community
• Use customer insight to inform buying focus, VM and events

Visual Merchandising & Product Curation

• Take ownership of the store’s visual identity and flow
• Curate product drops and stories that feel exciting, trend-led and commercial
• React quickly to stock levels, trends and sell-through
• Maintain high visual standards at all times

Events, Marketing & Brand Activation

• Ideate, plan and host in-store events for loyalty and repeat customers
• Work with the Social Media Manager to create moments worth sharing
• Support local marketing initiatives and activations across both sites
• Help bring the brand to life beyond just the shop floor

About You

• Proven experience in a senior retail management role (fashion or vintage strongly preferred)
• Confident running a store with autonomy and responsibility
• Commercially minded with a strong understanding of sales, KPIs and customer behaviour
• A natural leader who enjoys developing people
• Creative, proactive and comfortable contributing ideas and strategy
• Passionate about vintage fashion, particularly Y2K and early 2000s trends
• Organised, resilient and thrives in fast-paced, high-volume retail

Salary: £30,000 per year + bonus scheme

Job type: Full-time

Benefits: Company pension, staff discount

If you’re ready to take real ownership of a store, help shape strategy, and grow with a brand that’s moving fast then we want to hear from you!

Extra information

Status

Open

Education Level

Secondary School

Location

Greater London

Type of Contract

Full Time Jobs

Published at

15-02-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English