Head of Ecom & CRM
About Us
In Print We Trust is one of the UK’s fastest-growing brands, known for our graphic tees worn by Charli D’Amelio, Madeline Argy, and the Beckhams. As we scale we're looking for an obsessive head of ecom for IPWT and our other brands.. if you live and breathe offers, funnels and browse ClickBank and Pinterest in equal measure, this is perfect for you.
What you’ll own
- Conversion-rate optimisation across the whole funnel (site tests, checkout, payments).
- We want someone who will obsess over RPV - but with great taste and design sense.
- Email/SMS lifecycle: segmentation, offers, automated flows.
- Merchandising calendar: when to launch, discount, bundle or upsell.
- Daily reporting on RPV, AOV and list-driven revenue.
You should already
- Understand offers deeply -
- Be fluent in GA4, Klaviyo (or equivalent) and A/B-testing stacks (ABConvert/Intelligems)
- Think in LTV/RPV, not vanity metrics.
- Write copy and queries with equal ease.
- Your Twitter feed should be full of Norse Organics, Primal Queens, Skims, Javvy Coffee, test concepts.
Important: you do not need to live and breathe fashion - learning quickly is more interesting than just happening to have started your career in the same industry! Some of the best people working here are more David Mitchell, less Charli D'Amelio...
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