Creative Director, Brand Worlds

CREATIVE DIRECTOR - BRAND WORLDS

COMPANY : FLIGHT STORY

REPORTING TO : POLLYANNA WARD

LOCATION: LONDON

ABOUT FLIGHTSTORY

We are a media and investment company, and we are on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led media, ventures and communities.

ROLE MISSION

FlightStory builds creator-led brand worlds. Right now that's The Diary of a CEO, Hot Smart Rich, Begin Again, We Need To Talk, The Line, with a pipeline of creator media brands coming in. Each one needs a visual language so distinctive and recognisable that it compounds the media brand’s growth.

Our mission is to scale what is irreplaceably human. We’re romantic about the mission but we are unromantic about how we get there.

KEY OUTCOMES

• The Creative Director translates FlightStory’s creator media brands into a visual language that creates an unmistakable on-brand experience across every touchpoint, every team, and every piece of work that leaves this building.

• You report into the Brand Strategy Director who is responsible for the creator media brand’s origin, brand strategy, and brand world brief. You take that brief and make it come to life in the world. We want someone who brings their own ideas and pushes back on ours. Not someone who nods and executes.

CORE COMPETENCIES

• Lead the visual identity work for all new FlightStory media brands that brings the brand worlds to life across every single touchpoint, partnering with the Brand Strategy Director to translate the ‘what and who’ the brand is, into the ‘how’ the brand comes to life.

• Build living brand playbooks that every team can actually work from. Not a 40-page PDF that lives in a folder no one opens.

• Champion the AI and self-serve infrastructure that removes low-complexity work from the design team's plate entirely. Templates, brand-trained models, the lot.

• Develop and lead the Designers (Senior to Midweight) across the new media brands, and partnering with the Brand Strategy Director on how we scale the Brand World Studio.

• Be genuinely curious about culture, not just design. You model the behaviour, to always be looking for inspiration outside of competitors and brand work.

YOU’LL THRIVE HERE IF

• You're a creative leader with an obsession for creating things that people genuinely want to spend time with. You’re also open-minded, curious, and excited to explore ideas that others’ have. This is what we mean in practice:

• You have your own ideas and you'll push back when something isn't right. You might have come up through brand design at a creative agency. Or you might have been the in-house CD who built a creative platform for an artist or creator from scratch from the ground up. Or you could be a curious magpie who ended up in design because you couldn't stop noticing things.

IDEAL BACKGROUND

• Where others see a brand, you see a world . What it sounds like, feels like, what it would never do. You don't start from the logo.

• Where others collect references on Pinterest, you've been down a rabbit hole about the design of Tokyo vending machines, or the visual language of 90s rave flyers, or why certain fonts feel like a specific decade.

• Where others wait to be briefed, you show up with a perspective already formed. You've been thinking about this media brand since the last meeting ended.

• You understand that the creator is the brief. You can sit with someone, find the thing they care about most, and translate it into a visual language.

• You've worked out how to use AI as a taste amplifier, not a shortcut. You know that speed is no longer the superpower, but knowing what good looks like is.

• You're not precious about your ideas. You like the back and forth. You find it genuinely energising when someone challenges you to make something better.

• You love killing the guesswork, using data to push your creative limits (you’re all in on experimentation).

• You have experience working with creators, talent, high profile individuals or brands

• You have significant creative leadership experience. Your portfolio shows the thinking, not just the output. We want to understand how you got there.