Marketing Executive & Copywriter

We are looking for a talented and proactive Marketing Executive & Copywriter to support the execution of marketing campaigns while crafting high-performing, brand-aligned copy across our digital channels. You’ll play a key role in bringing our brand voice to life across homepage content, CRM, social media, website category pages, and product descriptions.

This is an ideal role for someone who combines creativity with commercial awareness — and is comfortable writing for both storytelling and sales. Experience using AI tools for content generation or workflow efficiency is a strong plus.

Key Responsibilities

Copywriting & Content Creation:

• Write engaging, customer-focused copy for:
• Homepages and landing pages
• CRM/email campaigns
• Organic and paid social media
• Website category pages and product descriptions
• Adapt messaging by channel while ensuring consistency in tone of voice and brand language.
• Collaborate with design, CRM, e-commerce, and social teams to bring campaigns to life across platforms.
• Work closely with product and merchandising teams to ensure accurate, descriptive, and SEO-informed product copy.
• Proofread and edit content to ensure clarity, accuracy, and consistency.

Marketing Support:

• Assist in the rollout of marketing campaigns and seasonal launches.
• Coordinate briefs and asset requests for CRM and social media teams.
• Monitor industry trends and competitor activity to inform content planning and tone.
• Update the marketing calendar and support day-to-day content scheduling and planning.
• Use AI tools (e.g., ChatGPT, Jasper, Grammarly, etc.) to enhance content workflows where appropriate.

Requirements:

• At least years' experience in a copywriting, content, or marketing role — ideally in fashion, beauty, or lifestyle.
• Familiarity with AI writing or productivity tools to support content creation.
• Exceptional writing, editing, and proofreading skills, with the ability to flex tone for different channels.
• Strong attention to detail and a passion for brand storytelling.
• Commercial mindset with an understanding of customer journey, SEO, and digital marketing principles.
• Comfortable managing multiple briefs and deadlines in a fast-paced environment.
• A minimum of a basic understanding of CMS platforms, email marketing tools, and social media scheduling platforms.