Performance Marketing Specialist

Wellbeing for being a woman.

We’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.

How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs.

Working at Free Soul is more than just a job - it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making.

We lead with ownership - taking responsibility for our work, our ideas, and the energy we bring. We act with accountability and intent, treating decisions as if our name were on the door, we are trusted to run with bold ideas and see them through.

We show up with respect and kindness - to our teammates, our community, and ourselves. We communicate clearly and fairly, listen with intent, celebrate difference and challenge in the right way, creating a space where everyone feels seen, valued and supported.

We’re driven by a growth mindset – staying curious, open to feedback, and committed to learning. We ask why, embrace thoughtful risk-taking, learn quickly from what doesn’t work and keep improving as individuals, as a team and as a brand.

We have fun (& take our shoes off) - taking our work seriously, not ourselves. We bring our authentic selves to work, keep things light and human, and believe the best ideas come when people feel comfortable, creative and connected.

We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is.

That’s what makes Free Soul a truly special place to work.

What you’ll be doing

We’re looking for a true performance marketer who is analytical and commercially driven, and who consistently turns campaign execution into scalable growth opportunities.

You will own the day-to-day execution and performance of our paid marketing engine across Meta and Google. This is a hands-on role for someone who loves building, optimising, testing and scaling campaigns that drive measurable growth.

You won’t just manage campaigns; you’ll bring structure, precision and momentum to our entire paid ecosystem.

• Own the end-to-end execution, optimisation and performance of paid marketing ads on Meta and Google, ensuring campaigns are expertly built, actively managed, and continuously optimised

• Monitor performance signals closely and act fast, whether recovering lost impression share, reallocating spend, or capitalising on emerging opportunities

• Maintain exceptional account hygiene across all platforms including naming conventions, clear structures and accurate tracking

• Partner closely with the creative strategy team to run structured experimentation at scale, identifying winning creative patterns and transforming them into sustained performance drivers

• Own performance reporting, identify opportunities for incremental growth and surface insights that help shape wider acquisition strategy

• Stay ahead of platform developments, betas, and best practices to ensure Free Soul operates at the highest performance standard

What we’re looking for in you

• 2+ years of hands-on experience managing performance paid marketing accounts

• Expertise across both Paid Search and Paid Social. You are equally comfortable managing intent and discovery channels.

• Proven ability to optimise toward commercial outcomes such as CAC, ROAS and revenue growth

• Analytical, comfortable working with data, proficient in Excel/Google Sheets, and able to present data-driven insights clearly

• Strong attention to detail and a high bar for account structure and hygiene

• Proactive and accountable, with a sense of ownership over results

It’d be great if you had

• Experience within an ecommerce and/or subscription-led business

• Experience working in a high-growth or scale-up environment

• Familiarity with AI tools that improve reporting, workflow efficiency, or campaign management

• Confidence managing 7-figure monthly budgets

• A ‘test & learn’ mindset with experience running structured experimentation

You’ll thrive here if you’re

• Are naturally curious, commercially aware, and always looking for the why

• Enjoy owning outcomes rather than waiting for direction

• Are able to embrace challenges, knowing that setbacks aren’t failures, they’re lessons and a chance to grow

• Take pride in operational excellence

• Want your work to have a visible, measurable impact on company growth

• Are passionate about a purpose-driven organisation

What you’ll get in return

• Core working hours of 10:00-16:00. We’re all about flexibility when it comes to your hours! Feel free to adjust your schedule to fit your needs

• Hybrid working: 3 days in the office per week

• Work from anywhere for 2 weeks a year

• 25 days holiday as well as bank holidays AND your birthday off!

• Enhanced Family Leave

• Free Soul product pantry - access to a variety of Free Soul products whilst working in the office

• Your monthly Free Soul essentials, delivered to your home - for free!

• 30% friends and family discount

• Dog-friendly office

• Pension plan

• Access to Vitality health insurance

• Monthly team socials, lunch & learns and internal events