CRM & Data Insight Lead

As a CRM & Data Insight Lead, you will play a proactive and analytical role, leading the management, integrity, and optimisation of our CRM platform (HubSpot). This is an excellent opportunity for someone with CRM data experience to own and drive forward the growth of our audience database and work with various teams to use all the CRM data insight to help make evidence-based decisions and bring an elevated level of strategic focus.

In this role, you will be instrumental in maintaining the health, accuracy, and usability of our audience database. Working closely with our Marketing team, they will ensure that high-quality, reliable data supports all activity and enables informed, effective decision-making across the organisation.

What you'll do:

• Preparing, cleaning and maintaining audience data in our CRM (HubSpot), ensuring it is accurate and up to date.

• Managing data imports and exports, ensuring consistency and correctness at every step.

• Support our long-term database strategy by identifying gaps and areas for improvement, and developing plans to grow and optimise the database in line with business needs.

• Building and updating segmented audience lists for internal use, campaigns, and reporting.

• Create clear, easy-to-use CRM views and dashboards to support team workflows.

• Monitoring data quality (for example duplicates, missing fields, inconsistent formats) and carrying out regular data hygiene tasks.

• Supporting campaign activity with timely data pulls, selections, and updates.

Who you are:

• Experience in CRM systems (HubSpot and other tools).

• Skilled in Microsoft Excel and comfortable working with data tables, filtering, sorting, and basic analysis.

• Understands what makes a healthy audience database and how to measure data quality.

• Ability to produce business insights, data analytics, and reports, and using these to make recommendations to key stakeholders

• Comfortable working collaboratively in a team and communicating data needs clearly.

• Strong attention to detail and commitment to accuracy.

• Knowledge of data visualisation tools and the ability to build dashboards

It would be a bonus if...

• Experience in working analytics platforms such as GA4, SimilarWeb .

• You do not need a marketing background to succeed in this role; training and development will be provided.

• WordPress understanding/knowledge

• Experience within healthcare, pharmaceutical environments

Key Information

• Salary: £35,000-40,000

• Reports to: Marketing Director

• Hours: 8.30am – 5pm, Mon-Fri

• Location: This role is based onsite in our London/Moorgate office

• Working pattern: Hybrid, a minimum of 3 days in the office (5 days a week in the office during probation)

About EMJ

We publish high-quality, peer-reviewed, open-access digital journals six weeks after each major medical congress across a wide range of therapeutic areas. They encapsulate the latest developments with treatments in the pharmaceutical industry, making our publications an essential must-read for healthcare professionals, medical practitioners, physicians, clinicians and leading industry professionals.

We have a great team that enables us to do this because we hire team members based on values rather than skills. We can train raw skills, but we can’t change your values