Associate Creative Director

Job Overview

BDB is looking for an experienced Associate Creative Director who can bring passion, confidence, leadership and inspiration to a creative team that’s already making waves.

As a creator-first social agency, we believe in building social strategy, creative and storytelling around creators. We’re not here to bolt them onto someone else’s idea, we shape the idea with creators from the start.

We’re looking for an experienced creative thinker who will improve our creative offering.

We need someone with a proven history of great conceptual work within the social space and ideally in the creator space who will lead from the front.

They’ll be responsible for developing ideas for our biggest and most complex creative briefs alongside mentoring and setting direction for other members of the creative team.

This person will deeply understand what consumers see as great content, which creators are currently making it, what it takes to develop it, and how brands can play a part in it.

They’ll know how to brief and collaborate with creators, giving enough structure to set a clear direction, but enough space for their personality and creativity to shine. They’ll believe that co-creation with talent can be a powerful brand-building tool and they’ll know what it takes to make that work.

Responsibilities

Creative Thinking

• You’ll be the main creative thinker on BDBs largest and most complex creative briefs across a variety of marketing channels, all powered by creators.

• You’ll be expected to develop and articulate compelling and original creative solutions for these projects with full autonomy.

• You’ll be expected to understand and be able to develop creative ideas on three levels; executional, conceptual and business-level

Creative Direction, Leadership & Mentorship

• You’ll qualify briefs for the creative team, and define the creative team output per project. Interrogating briefs to identify unseen creative opportunities and ensure that they create the environment for creative success

• You’ll set creative direction and coach junior team members to develop the best creative ideas they can, competently identifying core ideas within their thinking and guiding them with further development.

• You’ll manage a team of diverse creatives on a day to day basis, discussing career progression, objective setting, and where necessary having difficult conversations situations to improve performance.

• You’ll advocate for creativity and creative effectiveness, establishing yourself as a clear voice of authority for executional and conceptual creativity. This will involve proactively sharing great creative work with the global BDB team, and empowering everyone to achieve better creative ideas.

Client Relations

• You’ll be comfortable and more than capable at building relationships with day-to-day clients at a brand level, establishing yourself as the creative point of content for all projects from that brand

Business & Commercial Understanding

• You’ll have a deep commercial understanding of every idea you and your team are proposing (be it; the cost, the value to the brand beyond the brief, the reason that it will succeed, etc)

Skills & Attributes

• Proven history of great conceptual work in the social space and creator/influencer space

• A proven ability to use culture to inspire your ideas

• Ability to work confidently in partnership with other creative & design team members and share learnings and knowledge with the entire agency

• You’ll be experienced in working with Strategists, Client leads, Producers and Finance Managers in a general day-to-day capacity

• You’ll also be expected to know a wide selection of creators/ influencers and the content they create, and continue building this knowledge throughout your role at BDB

• You should also have a great knowledge of social/digital media channels; including those less adopted by the masses (eg. Discord).

• High attention to detail and ability to meet tight deadlines

• Excitement to be part of a tight-knit yet growing team and industry

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

• Be Fair, Be Transparent - treat everyone fairly, ensure recognition

• Intentional Inclusivity - Actively listen, value diverse perspectives

• Champion Curiosity - Be curious, embrace feedback, explore new ideas

• Own it - Take accountability, be adaptable, lead by example

• Work for Tomorrow - Make decisions that contribute to a better future for BDB

• Kindness Over Ego - Lead with empathy, humility, and honesty

• All other call-outs!

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;

• Not discriminate unlawfully against any person;

• Select the best person for the job in terms of qualifications and abilities.

• This sets out our approach to equal opportunities and the avoidance of discrimination at work.

• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

Our Perks

• 25 days annual leave

• x1 additional day of annual leave per year of service up to a max. of 5

• x5 days additional annual leave granted each third year of service – to be taken in that year

• 3 additional days between Christmas and New year*

• 2x Charity days

• Cycle to work scheme

• Discounted Tech Scheme

• Flexible working – We offer our employees the opportunity to work ad hoc from a remote location if it makes their lives easier and simpler.

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