Head of NPD - Makeup

About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role
This role is accountable for delivering the most innovative, high‑performing, and beautifully executed makeup products in the industry. The Head of NPD Makeup upholds Charlotte Tilbury’s uncompromising standards of excellence, leading product development with precision, creativity, and an obsession for detail, from formula craft to shade creation to packaging refinement. As a visible ambassador of the NPD team, you will collaborate closely with our Makeup Artist Pool and confidently present to senior leadership and Charlotte herself. You bring agility, and a solutions first mindset, always balancing artistry inspiration with operational discipline.

As a Head of NPD – Make up you will

Portfolio & Project Ownership

• Lead the end to end development of a defined segment of the makeup portfolio (e.g., complexion, lips, eyes — to be assigned).
• Deliver the 3 year innovation plan for your portfolio, ensuring feasibility, resource planning, and timing accuracy.
• Own all assigned NPD projects from brief to launch, managing critical paths, risks, and cross functional alignment.
• Build and refine clear, actionable briefs that articulate:

• • Key claims & substantiation strategy
  • Product USPs & competitive positioning
  • Formula direction, sensorial expectations & performance benchmarks
  • Shade strategy, complexion nuances & global shade relevance
  • Packaging requirements, constraints & compatibility considerations

Cross Functional Leadership

• Partner with Product Marketing to translate concepts and insights into robust development plans with clear technical implications.
• Work seamlessly with Packaging, Regulatory/Claims, Quality, Supply Chain, and Creative to ensure smooth project progression.
• Represent NPD in senior forums and founder facing reviews, communicating with clarity, confidence, and a polished storytelling style.

Supplier & Formula Development Management

• Manage day to day relationships with key formula suppliers and manufacturing partners.
• Ensure formulas meet Charlotte Tilbury’s standards for performance, sensoriality, shade accuracy, and claims.
• Partner with Procurement to negotiate COGs and assess supplier innovation capabilities.
• Travel to suppliers for formula approvals, troubleshooting, and technical reviews.

Collaboration with the Makeup Artist Pool

• Work hand in hand with the Makeup Artist Pool to integrate artistry insights into formula, shade, and product performance.
• Facilitate structured, time bound feedback loops aligned with project milestones.
• Balance creative/artistry input with feasibility, timing, and quality — ensuring the product remains both magical and manufacturable.

Team & Ways of Working

• Coach and support NPD Managers/Senior Managers working on your portfolio.
• Champion agile, solution oriented ways of working.
• Drive continuous improvement in processes, documentation, and cross functional communication.

About you

• Strong experience in makeup product development within beauty or luxury.
• Deep technical understanding of formulas, shade development, complexion nuances, and global shade preferences.
• Proven ability to manage complex NPD programs with multiple stakeholders.
• Excellent communication and presentation skills; confident in founder facing environments.
• Ability to balance creativity with operational discipline.
• Strong project management, risk mitigation, and critical path planning skills.
• Experience working with makeup artists or creative talent is a plus.
• Commercially aware with strong analytical skills.
• Proficient in Microsoft Office (Excel, PowerPoint, project tools).
• Agile, adaptable, and comfortable navigating ambiguity.
• Collaborative and inclusive, with strong relationship building skills.
• Highly organised and detail oriented.
• Calm under pressure with strong problem solving instincts.
• Positive, proactive, and solutions focused.
• Passionate about beauty, artistry, and creating products that make everyone feel their most beautiful.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!