Business Development Sales Executive - London

Business Development Sales Executive - London, United Kingdom Position Overview

Ref #

W173969

State/Region

London

Department

Retail Stores

Location

United Kingdom

City

London

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.


At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

Identify new opportunities and generate sales to support the strategic growth of the Home Collection Business.

Liaising closely with the Sales team to support and also with Interior Designers, Architects and Developers and retail clients you will be acting as a brand ambassador.

Embrace our Winning Culture by consistently meeting the business sales objectives through delivering the 5 keys steps of service to Create, Connect, Convert, Confirm, Continue in store and via our digital platforms.

ESSENTIAL DUTIES & RESPONSIBILITIES

We are seeking a commercially driven and relationship-focused Sales Executive with Business Development responsibility to join our Chelsea Harbour showroom.

This role combines showroom-based sales excellence with proactive trade development across the UK and selected international markets. The successful candidate will be responsible not only for delivering sales targets, but also for identifying and cultivating new business opportunities within the interior design, yacht, hospitality, and residential sectors.

This is a high-visibility position requiring strong commercial acumen, brand alignment, and the ability to build long-term strategic partnerships.

Sales & Revenue Generation

Achieve and exceed individual and showroom sales targets.

Manage the full sales cycle: prospecting, quoting, order processing, aftersales follow-up.

Drive cross-category sales (furniture, lighting, fabrics, accessories, bespoke).

Develop high-value projects with trade clients from concept to completion.

Maintain accurate pipeline reporting and opportunity tracking.

Business Development

Proactively identify and onboard new trade accounts (interior designers, developers, yacht designers, hospitality groups).

Build and nurture relationships within key luxury networks.

Develop targeted outreach strategies for priority markets.

Attend industry events, design fairs, and networking functions to generate leads.

Create structured follow-up plans to convert prospects into active accounts.

Reactivate dormant accounts and expand existing client portfolios.

Client Relationship Management

Act as a trusted advisor to clients, offering product knowledge and design guidance.

Conduct showroom appointments and off-site client visits when required.

Maintain strong aftersales engagement to drive repeat business.

Ensure an exceptional luxury client experience aligned with brand standards.

Showroom & Operational Excellence

Support visual merchandising and showroom standards.

Coordinate with allocation, logistics, and buying teams to ensure smooth order fulfilment.

Assist with stock accuracy, inventory preparation, and stock transfers where necessary.

Maintain CRM accuracy and reporting discipline.

Commercial & Strategic Contribution

Contribute to annual trade growth strategy.

Support event planning initiatives (Design Week, private previews, trade activations).

Collaborate with marketing to track ROI on new client acquisition.

Identify opportunities for category growth within key accounts.

Provide structured reporting on pipeline value and conversion ratios.

Profile & Experience

Minimum 3 full strategic cycles experience in luxury retail, interiors, or trade sales.

Demonstrated experience in business development and client acquisition.

Strong understanding of the luxury interior design market.

Confident in managing high-value, multi-category projects.

Commercially analytical with strong negotiation skills.

Excellent written and verbal communication.

Highly organised, process-oriented, and CRM disciplined.

Comfortable working with senior stakeholders and high-profile clients.

EXPERIENCE, SKILLS & KNOWLEDGE

• Commercial & Strategic Capabilities

• Entrepreneurial mindset with results-oriented approach
• Strategic thinking balanced with strong execution
• Budget and project management expertise
• Proven success in luxury Home/interiors sector

• Relationship & Communication

• Excellent interpersonal and networking abilities
• Confident communicator (verbal and written) across diverse audiences
• Collaborative team player with positive attitude
• Professional presence aligned with luxury brand standards

• Technical & Design Skills

• Read architectural/construction drawings and create space plans
• Proficiency in Microsoft Office and Adobe Creative Suite
• Talent for sourcing and selecting decorative items
• (desired skills AutoCAD, SketchUp, 3D/CGI rendering)

• Work Style & Mindset

• Highly organised with strong attention to detail
• Proactive multitasker comfortable in fast-paced environments
• Resilient and target-driven
• Growth-oriented with commitment to continuous learning