Brand Editor

About Rapha

Rapha’s vision is to make cycling the most important sport in the world because we believe in the transformative power of cycling. We’ve earned a global reputation for crafting the world’s finest cycling apparel, and for telling stories that elevate the sport through compelling content. As we look ahead, we’re focused on growing our brand’s impact and sharpening our voice - and we’re looking for a Brand Editor to lead the way.

The Role

As Rapha’s Brand Editor, you’ll be the guardian of our tone of voice and a key creative within the Brand Marketing team. You’ll shape stories that span brand campaigns, product launches, content, and more - bringing clarity, emotion and flair to everything we say. Whether scripting a film, writing product descriptions, or crafting campaign headlines, you’ll elevate every touchpoint and ensure consistency across channels.

You’ll also lead a global network of freelance writers, support internal teams with expert copy guidance, and contribute to the evolution of Rapha’s voice in a fast-moving, creatively ambitious environment.

Key Responsibilities

• Own and evolve Rapha’s tone of voice, ensuring distinctiveness and consistency across channels

• Collaborate with the wider Brand (Creative and Marketing) and Product teams to develop campaign concepts and narratives

• Commission, guide and edit work from freelance writers

• Write copy for brand campaigns, editorial features, rapha.cc, social, email, film and paid media

• Collaborate with the Product team to create inspiring and informative product copy, including on-garment storytelling elements.

• Maintain an editorial lens on the cycling world, bringing cultural relevance to our content

• Partner with Digital and Performance teams to optimise SEO visibility and ensure copy effectiveness across customer journeys.

• Write internal and B2B copy including press releases and product storytelling

• Ensure all written communication reflects the style, precision, and ethos of Rapha

About You

Candidates may possess the following skills. We're open to a wide variety of backgrounds and skill sets which may fulfill the requirements in a similar way.

• A sharp, expressive writer with 5+ years experience, including in-house at a leading premium brand.

• Writes with energy, insight, and style, with the ability to adapt tone and content to land a brand’s positioning and ensure relevance across platforms.

• A passionate storyteller with a feel for where sport meets culture and a deep knowledge of cycling’s place within it.

• Exceptionally organised, collaborative, and comfortable working at pace

• Confident leading projects, managing stakeholders, and mentoring contributors

• Meticulous attention to detail - you care deeply about getting the words right - and know how much they matter.

Working at Rapha

We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer:

• Flexible working hours
  
• Support for ad-hoc remote working during the week - minimum 4 days in office
• 25 days annual leave
• 2 additional days paid time off to participate in a sportive or similar related cycling event
• A flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle to cycling through our Getting Started Scheme
• An annual clothing allowance of £1,120 for testing and promotional purpose
• A company bonus scheme
• A health cash plan provided by Healthshield worth up to £1405 per year
• Mental health support with MyndUp
• Free barista coffee and social drinks in the office
• Subsidised lunches 3 days per week
• Monthly department social events and quarterly office social away days
• Bike racing expenses up to £35 per race entry
• A 50% staff discount and a discount for family and friends
• Industry discounts on brands such as Patagonia, Osprey, Finisterre, Wahoo
• Free membership to the Rapha Cycling Club
• Cycle2Work scheme
• Company Pension Scheme
• Enhanced Parental Leave and Pay