Senior Creative Conceptual Copywriter

Welcome to The Marketing Practice.

We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards. We thrive on identifying, recruiting, and nurturing talents and you're next on our list!

What we are looking for:

We’re looking for a senior creative conceptual copywriter with a flair for conceptual work to join our UK team (remote). 

You understand the power of creative ideas, can bring your own, build on the thinking of others and articulate it all with your craft as a writer — whether it's a headline, a manifesto, or long-form. You can work with art directors to make sure the writing and the visuals sing together. You understand complexity, yet your writing is clear and simple. You can tell an engaging story using surprising analogies. 

You own projects end-to-end, build client relationships and own the copy space in your team, working with passion, flair and intuition. You don’t wait to be asked — you shape the direction, drive the work, and bring others with you. 

You believe B2B work should be just as powerful and imaginative as B2C and you’ll be part of a team that feels the same. You’ll be solving problems creatively. Ads, campaigns, brands, stories — you’ll work across it all. 

What you will do:

• You will work day-to-day, side-by-side with a multidisciplinary team (ACDs, CDs, designers, strategists, media specialists).
• Lead creative projects from ideation to execution. Hold client relationships from a creative standpoint — presenting work, leading conversations, and offering creative input.
• Help the client and the teams they work with simplify (sometimes very) complex information.
• Craft bold, original concepts — and deliver them across a range of B2B communications; from brand awareness campaigns to account-based marketing.
• Own your ideas and advocate for them, with a willingness to flex as required

Generate ideas that:

• Are surprising and differentiating while still being relevant for the target audience
• Express the client proposition
• Are easy to understand and simply expressed
• Work in a non-written format

Write in a style that:

• Uses wit, intelligence and lateral thinking
• Takes complex business jargon and translates it into everyday language
• Is easy and enjoyable to read and structured in a way that makes it engaging
• Is appropriate to the audience, the medium and conforms to brand requirements
• Is accurate and checked for spelling, grammar and syntax
• You may occasionally be asked to support with proofreading the work of your copy peers.

Who you are:

• You’re interested in technology, the role it plays in everyday life and you have an opinion on AI
• You appreciate the importance of processes and systems and will understand that sometimes we must bend the process to meet the needs of the work and our people
• You’ll see the bigger picture and want to use your talent to build with creativity, not just deliver on what’s in front of you.
• You’re a team player and see collaboration as a superpower

Requirements

What you will need:

• 5+ years’ experience in a copy-based creative role (Agency experience preferred but not essential)
• A portfolio of work that shows your thinking and craft (which we will treat with discretion).
• An eye for detail—you set high standards for your copy and expect the same of others.
• Experience of working in B2B marketing is great, but B2C works too.
• A collaborative spirit and the confidence to own the room — with colleagues and clients alike.
• The ability to simplify the complex and make it impactful.
• Comfort switching between campaign thinking and day-to-day content — and doing both well.
• A keen sense of how creativity shows up across different platforms — and what makes ideas stick.

Benefits

• Generous holiday allowance (Plentiful PTO)
• Shutdown between Christmas and New Year
• Private healthcare and dental insurance
• Group income protection
• Salary sacrifice pension scheme
• Access to well-being coaching or counselling sessions once a week
• Financial health support
• Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Social committee events. We have monthly social events including everything from game nights and bowling to kayaking, and pumpkin carving.
• Use our portal to access discounts and cashback at plenty of retailers. You can also sign up for our cycle-to-work scheme.
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.

Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown some individuals are less likely to apply for jobs unless they meet every single qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.