Consumer PR Manager

Join our journey to create a new experience for the National Lottery and help us to power change for the

greater good.

Are you a passionate PR Professional or former journalist who loves telling people focused stories? Do you

have experience building relationships with journalists and creating engaging content. Do you have a creative

eye for visual storytelling that works across platforms? If yes, then we have an exciting opportunity for a

Consumer PR Manager, Winner, to join the Allwyn UK Communications team.

ABOUT THE ALLWYN UK COMMUNICATIONS TEAM:

The Allwyn UK Communications team’s mission is two-fold, to promote and protect the reputation of Allwyn

UK as the operator of The National Lottery, and to create excitement and a positive landscape for The National

Lottery to flourish.

We champion, (through our people, purpose and products), The National Lottery’s impact on the UK more

broadly and its ability to change lives every day. Whether we’re driving great news stories, delivering high-

impact campaigns or getting ahead of issues and risks, we’re a passionate, proactive and high-performing

team that’s always on.

To join our team, we need more than simply impeccable skills, we’re looking for communications experts that

match our values, creativity and mindset: a strong belief in the power of data to make better informed

decisions; great content creators and storytellers who put an audience-first view at the heart of everything

we do; and a creative and agile approach to impactful, integrated communications.

ROLE PURPOSE:

Reporting to the Senior Consumer PR Manager, you will support efforts to make The National Lottery relevant

and exciting for modern Britain by helping to tell winner stories that resonate with audiences. Working with

your manager, you will help transform winning moments into compelling cultural moments that inspire and

excite across platforms.

You'll play a key role in managing relationships with publicity winners, ensuring they have a positive

experience while creating content and stories that showcase how The National Lottery changes lives. Your

role will involve supporting winner interviews and events, creating engaging content across multiple channels,

building media relationships, and helping to secure coverage that builds excitement and trust in The National

Lottery's ability to change lives.

Requirements

As the Consumer PR Manager, you will:

• Support the planning and delivery of consumer PR initiatives that tell The National Lottery's winner stories, helping to show how Allwyn and The National Lottery are changing winners' lives for the better
• Help organise and deliver winner events and reveal moments, supporting the creation of content that works across multiple platforms
• Assist with winner interviews – including preparing briefing materials, supporting winners before and during media appearances, and drafting press releases
• Support the quick delivery of timely winner stories by staying on top of the UK's daily news agenda and helping to spot opportunities to connect winner stories to relevant cultural moments
• Help coordinate messaging across channels, working with social Media, Marketing, the Newsroom Editor and other colleagues to ensure consistency
• Build and maintain relationships with media contacts, including regional and local outlets, helping to secure positive coverage about National Lottery winners
• Support the tracking and analysis of PR coverage, helping to identify trends and opportunities to improve performance · Assist with media pitching, monitoring results and suggesting adjustments to approach
• Work collaboratively with the Corporate Communications team on winner-specific communications
• Support the Senior Consumer PR Manager in managing relationships with PR agencies
• Stay up-to-date on journalist moves, consumer trends and digital communication developments

KEY SKILLS AND EXPERIENCE:

• PR, media or journalism experience
• Relationships with media outlets, particularly regional/local press
• Experience securing media coverage across different platforms
• Understanding of modern media consumption
• Good writing and communication skills
• A 'can-do' attitude with a positive, proactive mindset
• Creative thinking and storytelling ability
• Basic understanding of data and analytics to inform PR plans
• Strong organisational skills and attention to detail
• Knowledge of current consumer and PR trends
• Energy and enthusiasm

Benefits

• 26 days paid leave (plus bank holidays) 

• Annual bonus scheme 

• 2 x Life Days 

• 4 x Salary of Life Insurance 

• Pension: we’ll match your contribution up to 8.5% 

• Single Private Health Cover 

• £500 Wellness Allowance 

• Income Protection 

• Enhanced parental leave (maternity and paternity) 

• Eye Care, Dental and Cycle To Work schemes