Retail Marketing Manager

About Fussy

Hey good smelling! We’re Fussy…about everything in our mission to banish single-use plastic from your bathroom. We’ve delivered five years of exceptional growth, including building significant distribution in Tesco, Sainsbury’s, Waitrose, Ocado, Boots, Superdrug and Holland & Barrett.

To help drive further growth in retail, both in existing and new channels, we’re now looking for a Shopper Marketing Manager to join our Brand team. You’ll be leading the charge on how Fussy shows up across every retail touchpoint, making sure the brand looks brilliant and engages shoppers as well on every retail shelf as it does on Fussy.com .

This is an exciting opportunity to join a purpose-driven scale-up through a significant period of growth.

What You’ll Do

• Building the annual retail marketing calendar, aligned to range reviews and launches, promotional plans and other retailer & brand activity

• Generating ideas to build excitement around new launches and key moments, working with the Creative team to turn them into stand out in store and .com activations

• Understanding each retailer’s shopper profile in order to tailor plans across promotions, POS, sampling, gifting and other in-store activation

• Supporting the Retail team’s JBP conversations to help secure marketing investment and additional visibility

• Ensuring the brand planning process brings an equal Retail and DTC mindset

• Being the main Brand team contact for the Retail team

• Leading development of all retail marketing toolkits and materials

• Supporting and attending Trade and Retailer Head office events

• Briefing and optimising onsite search, display and email within retailer ecosystems

• Ensuring product content is optimised on retailer.com pages

Who You Are

Great comes in lots of different forms, and we’re really open to seeing candidates from a range of backgrounds. Given the nature of this role and what we’ll ask of you, we do believe that the following skills are needed to be able to deliver to a high standard:

• A minimum of 5 years’ experience in FMCG shopper, retail or trade marketing, ideally within beauty or personal care and working with grocery and health & beauty retailers

• A brand guardian with a retail mindset, able to protect what makes Fussy distinctive while adapting the brand to drive impact on a retailer shelf or online listing

• A creative thinker who knows what gets noticed on shelf, full of ideas for activations that engage retailers and shoppers, drive footfall and make Fussy stand out in store

• Experience briefing and optimising onsite search, display, email and product content within retailer ecosystems

• Strong organisational skills and attention to detail

• An effective collaborator, experienced in working cross-functionally with brand, marketing, creative and commercial teams

What we offer

• A chance to play a part in banishing single-use plastic from the bathroom

• A salary of £45-55k depending on experience

• Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office

• 33 days annual leave including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.

• Our WellHub membership with a range of fitness & wellbeing options - we care about our team’s wellness, from physical to mental health

• Share options after probation, so that you can benefit from our growth

To help us manage the high volume of applications we receive, we use AI-assisted screening as one part of our process — always applied thoughtfully and fairly. But rest assured, technology never has the final say: every candidate who moves forward is met with genuine human attention, care and connection, every step of the way.

Who we are

Fussy are on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant is now the UK’s top rated natural deodorant and has blessed the armpits of everyone from Holly Willoughby to some very known Dragons’. We have put in place the foundations of a world-class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories. We as a brand have the responsibility, consumers have the power and it’s only together we can do this. Power to your pits!