Email Marketing Officer

Email Marketing Officer
Hyde Park, London

The Organisation

The Royal Parks (TRP) is a charity created in March 2017. We manage over 5,000 acres of diverse parkland, rare habitats and historic buildings and monuments in eight Royal Parks across London. These are Hyde Park, Kensington Gardens, The Green Park, St James’s Park, The Regent's Park and Primrose Hill, Greenwich Park, Richmond Park and Bushy Park.

We also manage other important public spaces including Brompton Cemetery and Victoria Tower Gardens. Our eight Royal Parks and other iconic green spaces are among the most visited attractions in the UK with tens of millions of visits every year.

We are now looking for an Email Marketing Officer to join us on a full-time, permanent basis, working 36 hours per week.

The Benefits

- Salary of £33,666 - £37,176 per annum, depending on experience
- 26 days' annual leave plus public holidays, increasing to 29 days after 3 years’ service
- Pension scheme (3% employee contribution; up to 10% employer contribution)
- Hybrid/agile working options
- Private medical insurance and healthcare cash plan
- Employee assistance programme and access to mental health first aiders
- Learning and development opportunities
- Cycle to work scheme
- Offices in a beautiful location

This is a rare and rewarding opportunity for a creative wordsmith with content creation and email marketing experience to join our inspiring and mission-led organisation.

Working in the heart of London’s most iconic green spaces, you’ll have the chance to craft email campaigns that feel like guided walks through Hyde Park at dawn or Richmond Park in autumn – transporting readers while strengthening their connection to our cause.

From hybrid working and a beautiful Hyde Park base to flexible benefits and support, this role offers a working environment as refreshing as dew on the grassy expanses of the Regent’s Park or a cool summer drink at the Serpentine Bar, giving you the space, support, and inspiration to do your best work.

Don’t miss your chance to combine your email marketing skills with a mission that matters – apply today and help protect and promote some of London’s most treasured spaces.

The Role

As an Email Marketing Officer, you’ll be the voice that lands in inboxes and sparks curiosity, connection, and clicks, leading our email marketing activity.

Crafting compelling, audience-first communications, you’ll celebrate our mission, inspire engagement, and bring the parks’ stories to life.

You’ll be part storyteller, part strategist, unearthing great stories from across the organisation, turning monthly themes into engaging copy, and curating content that makes readers feel they’re walking through the parks themselves.

Alongside content creation, you’ll segment subscriber lists, analyse performance, and use insights to shape future campaigns that deepen supporter connections.

Additionally, you will:

- Plan and deliver both regular newsletters and ad hoc campaigns
- Manage email scheduling, deliverability, and troubleshooting in Dotdigital
- Provide training and support to teams on email best practice and platform use
- Optimise campaigns through testing, audience segmentation, and user journey improvements
- Maintain compliance with GDPR and accessibility standards

About You

To be considered as an Email Marketing Officer, you will need:

- Proven experience in creating content for email, newsletters, blogs or journalism-style communications
- Experience working with email marketing platforms like Dotdigital, Mailchimp or similar
- Experience increasing subscribers' engagement via e-comms, measured against clear key performance indicators
- A strong understanding of email platforms and automation tools with good knowledge of GDPR and email compliance standards
- Excellent copywriting and editing skills
- Strong analytical skills

Other organisations may call this role Communications Officer, Communication & Engagement Officer, Email Marketing Executive, Digital Marketing Executive, Marketing & Content Executive, Marketing Officer, or Marketing Co-ordinator.

We want to put everyone in the best possible position to succeed and use Recite-me accessibility software. At the top of the application page, there is an “Accessibility Tools” button which you can use to complete the application form in a way that works for you. If you think that you may need more support to complete our application process, please do get in touch.

The Royal Parks is strongly committed to creating a diverse and inclusive workplace and is an equal opportunities employer. We value diversity and encourage applications from candidates from all backgrounds. We believe that the more inclusive we are, the better our work will be. Please visit our website to find out more on our approach to Equality, Diversity and Inclusion.