Customer Marketing Coordinator

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

The Customer Marketing Coordinator supports the execution and coordination of global and regional customer outreach. This role ensures smooth delivery of campaign briefs, content, and customer communication across email, messaging and .com.

Working at the centre of the Customer Marketing function, the coordinator connects Marketing, Digital, CRM, Merchandising and Regional teams, helping to keep plans aligned and ensuring all content and deliverables move through the process efficiently and on time.

RESPONSIBILITIES

Calendar Coordination & Planning Support

• Support the planning and briefing of 1:Many customer outreach (Email and Messaging) across full price, outlet and regional communications.

• Maintain clear documentation, trackers and updates so all teams have visibility on plans and progress and ensuring accuracy and alignment with Marketing, Commercial and Regional updates.

• Coordinate regional needs and consolidate inputs to help shape global campaign briefs and timings.

• Assist with planning and briefing for .com customer pages, service-led destinations and campaign storytelling content.

• Track deliverables and deadlines, following up with stakeholders to ensure on-time delivery and clear handovers.

• Coordinate with the Customer Marketing manager and CRM orchestration team on audience requirements, segmentation inputs and personalisation needs.

Content Coordination & Delivery Management

• Organise and manage content inputs for customer campaigns, consolidating requests from Customer Marketing, Regional CE, Retail CRM and Digital teams.

• Assist in the execution of the customer content process: mapping needs, preparing briefs, tracking production, routing for approvals and supporting delivery to Customer teams.

• Partner with Creative, Production and Digital Content teams to ensure assets fit channel requirements and support the customer experience.

Execution & Operational Support

• Support campaign delivery and readiness across email, messaging and .com, working in partnership with CRM, Production teams and Digital teams.

• Assist with QA processes for campaign assets, links, content accuracy and page readiness, where necessary.

Reporting & Performance Coordination

• Analysis campaigns and experiences and report on performance for monthly, quarterly and campaign-level reporting.

• Ensure reports and insight are shared with internal stakeholders and Regions in a clear and consistent way.

• Work with Customer Insight and D&A teams to ensure data sources and reporting templates are up to date.

PERSONAL PROFILE

• Good experience in customer marketing, CRM, digital marketing or campaign coordination.
• Strong organisational skills with the ability to manage multiple stakeholders and timelines.
• Comfortable working with briefs, content workflows and cross-functional teams.
• Detail-oriented with good problem-solving and follow-through skills.
• Strong communicator who can keep teams aligned and up to date.
• Interest in customer journeys, CRM, content and digital experience and previous experience in luxury/fashion/retail preferable.