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Senior CRM Specialist

ADLIB
London
We’re looking for a Senior CRM Specialist to join a fast-growing, purpose-led brand making real impact in the pet care space. As the business continues to scale, they’re investing heavily in customer experience, and this role will play a key part in building long-term engagement, loyalty and retention through intelligent CRM strategy and execution. As Senior CRM Specialist, you'll report into the CRM Lead, collaborate with other CRM Executives, and join a team of kind, curious and values-driven people on a mission to reshape their industry for the better. It’s a great time to get involved!If you're a CRM professional with strong experience in CRM platforms including Klayvio, Iterable, Salesforce and BI platforms like Looker, and want to join a purpose driven brand, we would love to hear from you.  What you’ll be doing
  • Own and execute CRM campaigns across email, SMS and app comms.
  • Develop personalised, data-driven lifecycle journeys to drive retention and LTV.
  • Collaborate with data, product and growth teams to optimise messaging and customer segmentation.
  • Champion A/B testing, experimentation and continuous improvement.
  • Report on CRM performance, using insights to inform strategy.
  • Help shape the long-term CRM roadmap in a fast-paced, growing team.
What experience you’ll need
  • Proven experience in a CRM, Lifecycle Marketing or Retention Marketing role.
  • Background in subscription, membership or ecommerce environments.
  • Skilled in segmentation, personalisation and campaign analysis.
  • Hands-on with CRM platforms like Klaviyo, Braze, Iterable or similar.
  • Analytical mindset with a strong test-and-learn approach.
  • Collaborative and confident working cross-functionally.
  • Passionate about customer experience and brand storytelling.
What you’ll get in return You’ll join a values-led, high-growth business with a genuinely people-first culture. They’re committed to doing business the right way - prioritising purpose, sustainability and impact alongside growth. You’ll be part of a team who care deeply about their work and are passionate about delivering brilliant experiences for their customers.Expect plenty of ownership, development opportunities, and the chance to play a key role in the next stage of growth. What’s next? If you’re an experienced CRM marketer with a love for customer experience and a passion for purpose-led brands, we’d love to hear from you.Apply now or get in touch for a confidential chat.
Posted 2025-05-19

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