Category Analyst - EU

About Charlotte Tilbury Beauty

Founded in 2013 by world renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission, to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy to use, easy to choose, easy to gift icons, we’ve become one of the most talked about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand in hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

About the role

We have an exciting opportunity for an ambitious, passionate, and driven Category Analyst to join the Europe Marketing team!

In this newly created role, you will support the Category Manager in driving performance and operational excellence of the
Skin & Fragrance portfolio, with strong ownership of analytics, forecasting, and cross-functional coordination.

As our Category Analyst you will

• Support execution of category strategy to deliver sales, market share, and portfolio growth.
• Assist in building category plans, innovation support, and portfolio updates.
• Own category performance tracking and reporting, providing regular insights on sales, market share, and product productivity.
• Analyse overall portfolio performance, highlighting underperforming and high-potential SKUs and supporting optimisation decisions.
• Track NPD performance, including launch metrics, sell-through, and post-launch evaluation.
• Support end-to-end launch management and ensure strong execution across markets.
• Support and coordinate forecasting activities, including NPD volumes and ongoing demand planning inputs.
• Manage key operational product elements across the category, including: Sampling (volume planning, allocation, usage tracking), Post-production units (PPUs) coordination with functional stakeholders for forecasting and deployment.
• Tokens of appreciation (TOAs): forecast management and support for regional adaptation/development.
• Partner with supply chain teams to support availability and minimise risk of stock issues.
• Conduct competitor and market analysis to identify growth opportunities.
• Support pricing, positioning, and lifecycle management tracking.
• Accuracy and quality of category and portfolio reporting with NPD tracking and post-launch analysis effectiveness.

Who you will work with

• You will report directly into our Head of Marketing, EU.
• You will work closely alongside the EU Marketing team, Commercial, PR, Global, as well as cross functionally with the wider EU Function.

About you

• You have some experience within Marketing, ideally within beauty, fashion, luxury or retail.
• You have strong analytical and commercial experience, with experience in product or category or brand.
• Data-led but creatively aware - understanding the balance between performance and brand.
• You are a strong collaborator and work well in a fast paced environment; you can pivot with ease, bringing a positive attitude!
• An excellent communicator, you can effectively articulate your point of view and know how to build strong cross functional relationships.
• You work well under pressure, you can ruthlessly prioritise and know how to influence up and work in an agile environment.
• Have a flexible and professional attitude, you are hungry to learn and welcome challenge!
• Have exceptional organisational and prioritising skills, with great attention to detail and is results-driven.

Charlotte Tilbury is a fast ‑ paced, dynamic and ever ‑ evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.

While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process. 

Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.