Senior Paid Search Specialist

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

As a Senior Paid Search Specialist, you will take full ownership of our global paid search accounts, including Shopping ads. You will be responsible for the full spectrum of paid-search related activities, from designing market-specific strategies, to implementation and optimisation. Operating within a hyper-growth environment, you will be a key player in driving new customer acquisition and revenue growth. This role is perfect for sharp and driven paid search expert looking to take on a challenge. The role will be suitable for individuals who thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment.

As a Senior Paid Search Specialist you will

• Oversee and advise on building paid search and shopping campaigns, including but not limited to campaign structure, ads, keywords, ad extensions, tracking, etc.
• Manage, implement, and optimise our global accounts on a day-to-day basis (incl. feed optimisation).
• Manage the budget and P&L for our paid search and shopping ads making sure channel maintains strong ROAS; responsible for ad spend pacing, liaising with trade teams and wider industry trends to make the most of opportunities
• You will monitor the Paid Search Testing roadmap, helping to drive optimisation initiatives, liaising with wider teams, ensuring correct prioritising, recourses and planning is in place
• Plan and implement any changes to support product/event launches and BAU activities.
• Lead campaign analysis, reporting, and communication of KPIs – ad hoc, daily, weekly and monthly. QA with the team to deliver actionable insights
• Contribute to the Global Paid Search Strategy for Charlotte Tilbury, establish yourself as an expert and go-to person for all things Paid Search
• You will be a key stake holder in the wider Performance Marketing Team, you will be required to develop relationships across the organization, share ideas and work collaboratively to reach shared goals.
• Challenge and work closely with external vendors and key partners (e.g. feed provider, account representatives) to ensure optimal performance.
• Identify any missing links and opportunities within the customer journey and find ways to fill these gaps within your channels.
• Support the development of automated reporting and/or processes with the explicit aims to improve efficiency and account performance.
• Support the development of the global paid search strategy, which contributes toward the global acquisition strategy.
• Work cross-functionally (e.g. with SEO, CRM, E-commerce, and other Performance teams) to drive customer growth, activation and retention.
• Research into market trends, keep abreast of the latest marketing/ biddable technologies and provide use-case suggestions to help improve KPIs.

Who you will work with

• You will report directly to the Head of Performance and Biddable, work closely with the rest of paid search team and the wider digital team.

About you

• Proven track record of working in Paid Search, preferably from a high-growth company or agency with measurable results.
• Keep abreast of industry developments, bringing new ideas and ways of working to the table
• You have 5 to 7 years’ experience in a Management Position and are looking to step up.
• You must be commercially driven with an eye for detail and a focus analysis.
• You have experience in large scale Paid Search Strategies in competitive industries with proven track record of managing multimillion budgets
• Advanced knowledge of web analytics tools such as Google Analytics, Looker SA360 and other tracking tools like SEMRush, Google Trends
• Ability to organise priorities, meet deadlines, confidently lead your team and work independently.
• Strong attention to detail - near perfect grammar and strong editing skills.
• An excellent understanding of measuring the impact of Paid Search, tracking KPIs, and deriving insight to form actions;
• Excellent analytical skills, with a forensic understanding of account performance, and high proficiency in Excel.
• Excellent communication skills, and the ability to translate complex channel level observations into actionable insights.
• A people person who can work independently and collaboratively with various stakeholders internally and externally.
• Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically.
• A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your fury friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

  At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!