Brand Activations Executive

Job Title: Brand Activations Executive Location: Aldgate, London

Make every journey better with WHSmith

For 235 years, WHSmith has been a familiar and trusted part of life’s journeys. Today, we’re a globally recognised travel retailer operating in 32 countries, powered by over 11,000 brilliant colleagues. Together, we’re committed to creating a better business for our people, our planet, and the communities we serve.

Our purpose is simple: to make every one of life’s journeys better. And our vision is bold: to be the leading global travel essentials retailer—delivering reliable customer experiences, strong strategic partnerships, and sustainable growth.

Based in our Central London office near Aldgate, our Commercial team thrives on pace, collaboration, and creativity. If you're someone who loves to innovate, bring ideas to life, and step outside your comfort zone, you’ll feel right at home with us.

About the role

As a Brand Activations Executive, you’ll play a pivotal role in shaping WHSmith’s future brand campaigns and commercial propositions. Working at the heart of our Commercial Transformation team, you’ll help bring our ideas to life - creating content, campaign assets and pitch materials that support our sales, margin and income ambitions now and for the future.

This is a fantastic opportunity for a creative and proactive designer with a passion for brand activation.

What you’ll do

• Bring campaign ideas and brand propositions to life by designing high-quality pitch deck materials for our sales team.
• Support the Commercial Transformation Manager in generating campaign and partnership ideas for existing suppliers and future third-party collaborations.
• Work between the internal marketing team and suppliers to develop campaign assets that meet creative objectives, brand guidelines and landlord requirements.
• Manage artwork queries or required changes from suppliers, collaborating with scheduling and marketing teams to ensure accuracy and brand consistency.
• Provide artwork support for the compliance and delivery team, including store engagement documents and other operational materials.

Who you are

• Experience in a design-focused role with a strong creative portfolio.
• Proven experience developing activation ideas for brands.
• Highly organised with excellent planning skills.
• Skilled in PowerPoint and other design systems/tools.
• A strong communicator with the confidence to influence at all levels.
• A proactive self-starter who isn’t afraid to drive improvement and initiate change.
• A collaborative team player who can self-manage while supporting colleagues.
• Able to prioritise effectively and manage ambiguity.
• Experience managing high-profile, time-critical projects.

What we can offer you

• Competitive salary
• Annual bonus based on both company and personal performance
• Hybrid working model (office and home)
• 24 days’ holiday plus your birthday off and bank holidays, with the option to buy more
• 4pm finish every Friday
• A fast-paced, creative, entrepreneurial environment where you can make real impact

Ready to help shape the future of WHSmith’s brand activations? Apply now and join us on our journey.