Measurement Associate Director

Description

Position at OpenDoor

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Opendoor: A Leading WPP Media Brand

PURPOSE

The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of  Measurement Associate Director at OpenDoor, WPP’s bespoke global operating model for Amazon.

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built  OpenDoor  for Amazon .

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive  impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Measurement Associate Director . This is a Full-time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.

• Be responsible for translating client briefs to identify the most appropriate analytics methodologies including  such as MMM, geo tests, lift studies, and attribution
• Co-ordination of teams across multiple locales to ensure consistency in approach and knowledge sharing
• Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive KPI frameworks as well as measurement and learning agendas.
• To help deliver “best in class” analytical capabilities across the agency with the wider team, including the use of new methods, techniques, tools and systems. Managing the process through to delivery and taking ownership of regional roll out.
• Manage, and develop a team of 1-3 analysts, ensuring high-quality output and efficient workflow.
• Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness.
• Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation.
• Translate complex data and analytics concepts for stakeholders and contribute to the company's strategy, promoting data-driven innovation within the media industry.
• Design and analyse robust experiments including A/B, multi-cell, difference-in-difference, and geo tests. 

• Be a reliable day-to-day point of contact for clients and maintain robust client relationships.

• Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs.

• Manage relationships with reporting teams and set automation strategies to integrate new tools and solutions.

• Conduct drivers' analyses (correlative and causal) to understand leading indicators of success and set the most appropriate KPIs.

• Lead on target setting and forecasting for future campaign performance based on analysis of historical data and industry insights.
• Work with the planning and activation teams to ensure the learnings from previous analysis are fed back into future planning cycles .

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

• You will be highly numerate and able to confidently interpret data and apply statistical tests to draw robust conclusions.
• Experience in data science, analytics, or a related field
• Knowledge of applying experimentation, through user-level lift studies, geo tests or otherwise

• Well-developed problem-solving skills and the ability to think critically and creatively

• Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory

• Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences
• Proficiency in SQL, R and/or Python
• Excel skills including data analysis and manipulation.
• Stay up-to-date with the latest industry trends and advancements in data science and analytics
• Excellent knowledge of key measurement methodologies including marketing mix modelling, qual & quantitative research and digital attribution

• Strong commercial acumen with the skills to drive efficiencies and revenue.
• Strong writing skills and ability to convey thought leadership through academic style writing.

• Able to work independently and as part of a cross-functional team, using project management tools such as Wrike/Jira/Trello. Ability to project manage analytics projects and resources.
• Experience with cloud technologies such as AWS.
• Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise
• Experience in mentorship and management, ability to display empathy in difficult situations and lead by example

BONUS POINTS

• Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science.
• Working knowledge of key industry tools and sources such as TGI, IPA Touchpoints, BrandWatch, Meltwater, YouGov Profiles + YouGov BrandIndex.
• Familiarity with data visualisation tools, such as Looker, Tableau or PowerBI
• Experience with digital ad technologies (SA360, GA, Campaign Manager, DV360, Meta Business Manager), site analytics and tools
• Speaking any European languages
• Be an active member of relevant industry bodies (e.g. IPA Effectiveness, MRS, Media Research Group) and attend training and events

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week . If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

#LI-Promoted

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles , and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.