CRM Loyalty Manager

CRM Loyalty Manager

Currys London Campus at Waterloo
Fixed Term Contract - 12 Months
Full Time
Grade 4

At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.

The CRM Loyalty Manager role is responsible for developing propositions and programmes which deliver our customer growth plan, including management of the Currys Perks loyalty programme and build of CRM capabilities. The successful candidate will play a key role in delivering market leading loyalty propositions, whilst owning the annual loyalty plan.

Key Responsibilities:

• Develops innovative & market leading loyalty propositions for the UK market, creating a meaningful value exchange for marketing consent and provide our customers real tangible benefits
• Instills a culture of customer centric thinking across the team and cross functionally. Acts as a subject matter expert and consultant to the wider business on CRM and data-driven marketing, embedding best practice across Currys. Helps others to upskill in CRM
• Responsible for the Currys Perks loyalty budget, tracking expenditure against the budget and driving efficiencies to maximise ROIs and customer KPIs. Responsible for budgeting and forecasting Currys Perks activity, managing risks and seizing opportunities
• Evolves the current Currys Perks programme overtime through Strategic Insight to enhance the loyal customer proposition. Develops a test and learn strategy to validate customer appeal and business cases
• Works closely with commercial and customer experience teams to create specific commercial props and customer experience benefits for Customers. Owns the Loyalty innovation roadmap and works closely with retail and online functions to deliver against objectives

Required Skills & Experience:

• Experience within CRM, Rewards & Loyalty, with a proven understanding of methodologies or tools relevant to the industry
• Experience of managing a loyalty/membership programme
• Experience of proposition development
• Be commercially focused & data driven, whilst putting the customer at the heart of every decision
• Drive and passion to make major step changes in the CRM activity and challenge the status quo
• Experience of senior stakeholder management
• Proven agency skills and getting the best results out of the approved budget
• Strong communication and influencing skills essential
• Project/timeline management skills
• Min 4+ years’ experience in CRM including planning of in-life customer loyalty/retention direct marketing programmes
• Marketing or business degree level qualification

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:

• 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
• Private Medical Insurance
• Life Assurance
• Fantastic colleague discounts on Tech with Currys and iD Mobile
• Hybrid working (with an expectation to meet in person 2-4 times per month)

Why join us:

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email [email protected] and we'll do our best to help.