Digital Marketing, Head of Website Transformation

Digital Marketing, Head of Website Transformation | £80,000 - £96,473 | 12-month FTC | Hybrid Working | London

For a complex, global organisation (100 million users in 100+ countries), we're recruiting a Digital Marketing, Head of Website Transformation for a 12-month FTC (with potential to extend to 3-years). Reporting to the Group Marketing Director, this is a senior position within the Marketing and Communications team and will be key in transforming the website infrastructure for the organisation, leading the selection and implementation of a new CMS, ensuring the chosen platform aligns with marketing strategies and business goals.

This role will oversee the strategic development of a new website ecosystem for the organisation to simplify the domain structure and CMS in use for over 300 business and country specific websites. The goal is to ensure a successful CMS implementation empowers the marketing and communications team to create, manage and optimise content effectively, driving business growth and audience engagement.

Main Duties:

• Create a roadmap for the website ecosystem development, content, and functionality to align with organisation marketing and communication goals
• Act as SRO for procurement and the implementation of a new CMS
• Oversee the transformation of more than 300 business and country-specific websites into a simplified unified domain and CMS structure
• Act as the main point of contact between the Marketing and Comms function and the Digital and Tech teams, providing business context to inform technical requirements of the project
• Build and nurture relationships with internal and external partners and stakeholders
• Build in-depth understanding of the operational context, opportunities and threats for marketing, linking issues across the organisation to ensure website design and development are aligned with global marketing strategy

Person Specification:

• Degree or qualification in Marketing, Communications, or Business or demonstrable level of equivalent experience
• 10 years + of related experience across Digital Marketing
• Proven experience in managing complex websites and successful website migration projects with multiple stakeholders, regions and languages
• Leadership of teams both directly and indirectly
• Track record of managing SaaS vendors, and digital marketing agencies
• CIM Marketing competencies including the influence of strategy formulation, and influence of digital strategy
• Education, EdTech, Teaching or Exams sector experience would be highly desirable
• Exceptional communication, influencing, and project management skills
• Experience of CMS ecosystems i.e., Drupal, WordPress, and enterprise CMS platforms

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