Paid Media Marketing Analyst

Paid Media Marketing Analyst – Central London – £50,000 to £60,000 + Bonus

Are you an experienced analyst looking to take on a global remit in a fast-paced, high-growth sector? This role offers the chance to work at the heart of the iGaming and online gambling industry, where you’ll analyse campaigns across digital and offline channels, shaping strategies that reach audiences worldwide. You’ll be part of a collaborative Marketing Data & Analytics team, providing actionable insight to marketing and product stakeholders.

BENEFITS : £50,000 to £60,000 per annum depending on experience, hybrid working (three days in the office, two from home), 24 days holiday plus bank holidays (increasing with service), up to 10% discretionary performance bonus, private healthcare, life insurance, and pension scheme.

In this role, you’ll be involved in everything from analysing paid social and PPC to evaluating TV and offline activity. You’ll combine multiple data sources, identify trends, and present clear insights that help optimise multi-million-pound marketing investments across key global markets including the UK, Europe, LATAM and Canada.

What you’ll be doing
You will:

* Analyse campaign data from multiple sources including paid search, paid social, programmatic, affiliates, CRM and ATL channels such as TV, radio, sponsorship and VOD

* Design and deliver marketing analysis briefs for digital, product, ATL and country-specific teams, translating results into actionable recommendations

* Apply testing methodologies to measure success across the acquisition funnel and loyalty programmes

* Use attribution modelling and media mix modelling to evaluate the effectiveness of marketing spend and inform future strategy

* Build detailed customer profiles and audience segments to enable better targeting and stronger retention strategies

* Spot optimisation opportunities by consolidating data into single, consumable reports and identifying actionable insights

* Support forecasting and budget planning with senior marketing stakeholders across global markets

* Challenge and review external agency reports to ensure robust findings and improved future campaign performance

* Keep up to date with industry trends and new approaches in analytics, ensuring best practice across the team

What you’ll bring

* At least three to five years’ experience in a marketing analysis, paid media or data-driven role, either agency-side or client-side in a high-volume digital-first business

* Strong knowledge of both digital performance and ATL marketing channels, and how they work together to drive acquisition and retention

* Proven track record of working with complex data sets across multiple geographies, analysing results and presenting insights that impact decision-making

* Experience with attribution and measurement models such as media mix modelling and multi-channel attribution

* Solid understanding of marketing metrics including acquisition, retention, LTV and campaign performance

* Advanced analytical and statistical skills, with the ability to interpret data and build clear, actionable insights

* Excellent communication skills, able to explain technical findings to non-technical stakeholders with clarity

* A proactive, detail-oriented approach with confidence in managing multiple projects and stakeholders across international teams

* Familiarity with the iGaming sector is desirable, but not essential

If you’re looking for the opportunity to apply your analytical expertise across global campaigns and want to play a key role in driving smarter marketing decisions, this role could be the perfect next step.

Interested? Please apply now