Website Tracking Manager

The Website Tracking Manager will act as a key point of contact between the London marketing teams and the software engineering teams based in Europe, helping to ensure that tracking and front-end requirements are correctly understood, implemented and validated. The key areas of the role are: Tracking & Tag Management, Tracking Maintenance, and support with Front-End Development:

• Own and manage Google Tag Manager across all brands, countries and markets
• Ownership of our Consent Management Platform
• Manage and maintain Google Analytics properties across both web and app environments
• Implement and maintain: Conversion Tracking, Event Tracking, Marketing pixels, and third-party tags
• Ensure accurate tracking and measurement reliability for platforms such as Google Ads, Floodlights, Meta Pixel, and app campaigns (via AppsFlyer or SDKs)
• Ensure tracking implementations remain compliant with GDPR, consent management, and evolving privacy standards.
• Maintain a structured data layer
• Maintain documentation for GTM structure, tagging frameworks, tracking setups across multiple markets
• Establish and enforce best practices for tracking implementation
• Support scalability and consistency across all web properties
• Act as the main point of contact for tracking-related issues
• Investigate and resolve discrepancies in conversion data
• Debug tracking across landing pages, multi-step funnels and cross-domain journeys.
• Support and maintain server-side tracking implementations (S2S, CAPI, Reporting APIs, etc.)
• Perform regular audits of GTM containers, tags, triggers, and variables as well as data consistency across multiple platforms
• Reduce reliance on external engineering teams by resolving tracking issues independently where possible
• Build, update, and maintain marketing landing pages (via CMS platforms that do not require development skills) for channels like PPC/Paid Social, etc.
• Implement tracking requirements directly into front-end code where needed
• Ensure pages are responsive, performant and technically sound
• Support rapid deployment of campaign-related updates without delays
• Build, update, and maintain marketing landing pages (via CMS platforms that do not require development skills) for channels like PPC/Paid Social, etc.
• Implement tracking requirements directly into front-end code where needed
• Ensure pages are responsive, performant and technically sound
• Support rapid deployment of campaign-related updates without delays