138338 - UK Live Events Brand Manager

UK Live Events Brand Manager

Location: London, UK

Length: 6 months

Start Date: Asap

Rate: £542.19 – £643.28 (Inside IR35)

Hours: 40 hours per week

Overview of the role
Our client is a premium streaming service that offers customers a vast collection of TV shows, movies and live sports – all with the ease of finding what they love to watch in one place. They are peculiar and highly innovative. Curiosity and innovation are highly encouraged and valued. They like to say yes to big thinking, understanding that means taking well-calculated risks and occasionally failing, but always learning. They are owners who are in it for the long-term, so they don’t hesitate to roll up their sleeves to get things done. They don’t believe in “That’s not my job” and focus on doing what’s right for their customers. They like to say that it’s always Day 1 — we’re constantly looking to re-invent ourselves, breaking things (and building better things) along the way.

They are looking for an entertainment fanatic, with significant experience developing best-in-class marketing for major brands (agency or client side). This role will involve planning, producing and executing large marketing campaigns with cross-functional teams. You will negotiate with key business partners and global teams to gain alignment on marketing plans, and ultimately manage all aspects of the project execution for our EU Live Event & Sports properties, which includes the likes of the Operación Triunfo, Premier League, the UEFA Champions League, Roland-Garros, Wimbledon, and the NBA.

Key job responsibilities

• End to end campaign strategy and planning for EU Live Event & Sports properties.
• Development and delivery of marketing assets across ATL and BTL.
• Stakeholder management, including partnering with a wide-range of internal teams (e.g. Operations, Insights, PR and Legal) to identify and prioritize needs.
• Work with external agencies (including Production, Creative and Media Partners) to build and develop impactful marketing assets for Live Event & Sports Launches.
• Point of contact for specific marketing partnerships and integration beyond the core business
• Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines
• Post campaign analysis and reporting
  
  

Basic Qualifications

• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience in marketing or marketing research
• Experience managing budgets
• Experience developing and executing campaigns across a multitude of time zones and languages

  Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience with marketing strategies in online and mobile channels