Commercial Finance Manager - Northern European Distributor Market

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

At General Mills, our Northern European Distributor Markets (NEDM) play a critical role in driving sustainable growth across a diverse and dynamic region. We’re looking for a Commercial Finance Manager to act as a trusted business partner to the cluster — helping shape decisions, strengthen profitability and build resilient business models.

This is a high-impact role for a commercially minded finance leader who enjoys working cross-functionally, influencing decisions, and operating with autonomy in a fast-moving FMCG environment.

About the job

As Commercial Finance Manager, you’ll partner closely with the Head of Finance and the NEDM Leadership Team , serving as the finance lead across Revenue Management, Brand Finance and Cluster FP&A . You’ll bring financial insight to the heart of commercial decision-making — balancing growth ambitions with disciplined value creation.

What your role is

• Drive Profitable Growth & Revenue Management - You’ll be the Strategic Revenue Management (SRM) champion for NEDM — building and delivering multi-year SRM plans across pricing, mix, promotions and trade spend. You’ll act as custodian of trade investment, guiding teams on ROI tools, controls and the annual trade plan, while partnering with Supply Chain and market teams on COGS, commodity movements and pricing discussions with retailers.
• Be a Trusted Brand & Marketing Finance Partner - You’ll work hand-in-hand with Brand and Marketing teams as their key finance partner. From owning new product financial builds to tracking marketing spend and benchmarking ROI, you’ll ensure investments are focused on the initiatives that drive the greatest impact. You’ll also provide scenario planning and decision support for trade and activation initiatives across the portfolio.
• Lead FP&A for the Cluster - You’ll lead the monthly, annual and long-range planning cycles , owning consolidation and planning for Strategic Plans. You’ll partner with central teams on capability and continuous improvement initiatives, act as steward for peak planning processes, and clearly communicate performance, risks and opportunities to the NEDM Leadership Team and wider business.

What you bring to the team

You’re a commercially focused finance professional with experience partnering closely with Sales, Marketing and Supply Chain teams. You’re comfortable working autonomously, navigating ambiguity and influencing decisions — even when the conversations are tough.

You bring:

• Strong experience providing financial decision support to diverse stakeholders

• A proactive, analytical mindset with the ability to turn insight into action

• Confidence operating in complex FMCG environments and understanding external market dynamics

• Curiosity about how brands, categories, customers and functions connect to drive performance

• Flexibility and capacity to support special projects when the business needs it

If you’re motivated by commercial impact, cross-functional collaboration and shaping smarter growth decisions , this role offers a fantastic opportunity to make a difference in a strategically important region.

What’s in it for you?

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...