Digital Marketing Executive

At Smart, our mission is to transform retirement, savings and financial wellbeing, across all generations, around the world.

THE ROLE

We are looking for a results-driven Digital Marketing Executive to play a key role in executing our digital marketing strategies. This hands-on position is ideal for an individual with a passion for digital channels, both managing and optimising - as well as setting up new digital strategies from scratch.

This role will report into the Digital Channels Lead.

Responsibilities:

• Manage core Paid Digital Advertising (PPC & Digital Display): Execute and optimise Pay-Per-Click (PPC) and digital display campaigns across platforms including, creative assets, keyword research, ad copy creation, bid management, and performance monitoring.

• Support with the execution of 1-2-1 channels such as e-mail and in-app messages: Working with the wider channel team to deliver direct communications.

• Support with website developments and SEO : Working with the wider channel team to make updates to the website, create landing pages and improve our SEO ranking.

• Reporting and Measurement: Monitor digital campaign performance, identify trends, and suggest optimisations.

• Brand champion: Ensure consistency across all marketing touchpoints and communications, ensuring adherence to brand guidelines.

• Budget Management: Manage the digital budget effectively, ensuring optimal allocation of resources for maximum impact.

WHO WE ARE LOOKING FOR

The skills, experience, and aptitudes we are looking for are listed below but please don’t be discouraged from applying if you don’t meet every single one of these criteria – having a ‘can do’ attitude is sometimes more important than being able to tick every box:

• Bachelor's degree

• 2+ years of experience in a digital marketing role, with exposure to PPC or digital advertising

• Basic understanding of Google Ads and Google Analytics

• Familiarity with digital display advertising concepts

• Basic understanding of SEO principles

• Experience or understanding of Content Management Systems (CMS) for website updates

• Strong analytical skills with the ability to interpret data and identify actionable insights

• Excellent attention to detail

• Budget management experience

• Highly organised and capable of managing multiple projects simultaneously in a fast-paced environment

• Proactive, eager to learn, and able to work effectively both independently and as part of a team

WHO WE ARE

We work in partnerships with governments and financial institutions in the UK and internationally. Our cloud-native digital platform is revolutionising how people around the world think about, and save for, their retirement.

At heart, we’re a financial technology business. What we do is all about innovation, and using the power of digital change to put the customer first. Our Engineers will tell you that working at Smart gives you the opportunity to play your part in developing world-class technological solutions, working with – and learning from – like-minded people.

You’ll also find that, across our business, our colleagues love Smart’s culture, and how what we do means better financial outcomes for savers. That feels worthwhile, and it means that what we do, collectively, goes way beyond the nine to five of a typical working day.

Don’t just take our word for it – you can see what our colleagues say about working at Smart on LinkedIn Life and Glassdoor .

BENEFITS

At Smart, one of the eight principles we work to is “We want happy and good people in our team”. We created a list of benefits that helps us achieve this goal:

• 25 days’ holiday per year, increasing with length of service.

• £500 annual training budget to spend on your professional development

• Extensive private healthcare, including dental, eyecare and EAP

• Enhanced sick leave (three months’ pay per year)

• Enhanced maternity and paternity (maternity – 6 months fully paid/paternity – 3 weeks fully paid)

• Death in service insurance cover

• Fully-paid five-week sabbatical after five years of employment

• In office wellbeing, such as manicures, massages and barbers.

• Smart employees also enjoy a 50% discount on orders from our sister company Arena Flowers, Britain's most ethical florist. They offer unique hand-tied bouquets, luxury flowers, letterbox flowers, plants and gifts to spend on friends and loved ones or even for yourself.

We think Smart is an awesome place to work. If it sounds like somewhere you’d like to work, too, and if you’re ready to play your part in our continued success in the future, then naturally we’d love to meet you.