Product Designer
We're Heidi.
We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. In just 18 months, our clinical AI products have absorbed the administrative chaos of 73 million patient visits. Today, we support over 2.5 million patient sessions a week across 190+ countries.
Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding.
Our mission is simple: double the world's healthcare capacity and strengthen the human connection at its heart.
We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.
If you don't choose easy and you want to build something way bigger than yourself then, choose the challenge, choose Heidi.
The Role
We're looking for a product designer who designs, prototypes, and ships. Someone who knows the difference between software that works and software that makes someone smile.
Clinicians use Heidi to get away from keyboards and back to patients. We want the product to feel as considered as the best software you've ever used: cohesive, quiet, and precise across every surface. When a clinician's tools feel right, they spend less time fighting software and more time with patients. That's the job.
You'll own specific features across Heidi's product surface, from the first rough frame through to what lands in front of clinicians. You'll work directly with engineers, care about the 3px padding issue as much as the information architecture, and ship work you're proud of, not just work that passes review.
We don't care about logos. Show us what you've made, and tell us why it's good.
What you'll do
Produce pixel-precise, interaction-complete work you'd put in your portfolio, not work that just clears the bar
Use AI tools as part of your process: generating variants, accelerating exploration, moving from rough concept to refined solution faster than traditional workflows allow
Work directly with engineers during implementation, reviewing builds and flagging where quality has slipped from the spec
Sweat the details that separate good software from trusted software: type choices, spacing, motion, micro-interactions
Work within and contribute to the design system: apply existing patterns with rigour, flag where patterns are missing or broken
Share work early, give honest critique, and receive feedback with the same seriousness you'd give it
What We're Looking For
A portfolio that shows craft at the component and screen level. We want to feel something when we look at it, not just follow the UX flow.
You use AI tools (Figma AI, Claude Code, or similar) as part of your workflow: regularly and with intent, not occasionally
Strong foundational skills: typography, layout, colour, component architecture. The kind of thing you can see immediately in someone's work.
You can defend a design decision without referencing user testing; you have opinions about easing curves, optical versus mathematical alignment, and why a component should be structured the way it is
When you see a broken pattern in production, your instinct is to fix it, not file a ticket
How we show up
Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.
Lead, don't wait. We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.
Follow the evidence. Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.
Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.
Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We're precise at pace, not reckless.
Live in clinicians' reality. Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.
Why Heidi?
You'll join a team focused on real-world impact over imaginary valuations and glossy PR. We live and breathe the challenges of modern health systems, and are laser-focused on exacting the change we'd like to see. We're medicos, engineers, builders, and designers who've felt the moral and practical toll of what non-care feels like. True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we value sustainable performance and mental health. You're trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.
Building what we're building isn't always easy. But we didn't choose easy, we chose to build something that actually matters. We hold ourselves to a higher standard because healthcare demands it. If you join Heidi, you recognise that the deeper question isn't whether AI can solve the global healthcare crisis, but whose hands will shape it. The work is hard, but you will trust and admire the people you work beside, and rest easy knowing you're doing the defining work of your career.
Our benefits
Real product momentum. We're not trying to generate interest, we're channeling it.
Equity from day one. When Heidi wins, you win. You'll share directly in the success you help create.
Unmatched impact. Play a pivotal role at a critical growth moment - working on a product that delivers tangible, real-world value to clinicians and patients every day.
Work alongside world-class talent. Join a team of operators and builders who've scaled unicorns.
Your health, covered. Comprehensive private medical and dental cover through Bupa, plus 24/7 mental health, coaching and wellbeing support through Sonder and a £100/month Healthy Heidi’s stipend.
Global parental leave . 26 weeks paid for primary carers and 18 weeks for secondary carers, subject to eligibility.
Fertility support . £7,000 one-off payment, eligibility applies.
Learning & development. £700 per year for courses, books, memberships, conferences and more.
Home office budget. £500 one-off to set up a workspace you actually want to work in.
Recharge days after major milestones and busy periods so you can reset and come back strong.
Work from anywhere for up to 4 weeks per year, wherever the world takes you.
Clinical leave . 10 days per year for eligible clinical roles to maintain accreditation and requirements.
Flexibility that works. A hybrid environment, with 3 days in the office.
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