Senior CRM and Loyalty Executive - Iglu Ski

About Iglu Ski

Iglu Ski is the UK's largest ski holiday agent, passionate about getting our customers on the slopes. We are a dynamic, fast-paced business that values innovation and customer focus. We're looking for a Senior CRM and Loyalty Exec. to take ownership of our email marketing, customer retention strategy and drive lifetime value.

The Role

As our Senior CRM and Loyalty Executive, you will be responsible for planning, executing and optimising our email marketing and loyalty initiatives. This role is crucial for engaging our existing customer base and encouraging repeat bookings.

Key Responsibilities:

• Manage the day-to-day operation and performance of the email marketing platform.

• Plan campaigns and automated trigger emails that drive repeat purchase and retention, taking ownership of the customer contact flows.

• Design, write and build segmented email campaigns, ensuring relevancy and personalisation for different customer groups.

• Ideate and implement new initiatives for growing our database.

• Monitor and report on key CRM metrics (open rates, click-through rates, conversions), using insights to drive recommended improvements.

• Support the development and implementation of any customer loyalty initiatives.

• Collaborate with the commercial and product teams to ensure messaging aligns with business objectives.

What We’re Looking For

The ideal candidate for this role will be a self-starter with a passion for marketing and data. We are seeking a motivated individual ready to take the reins and make the role their own, with the ambition to grow - travel experience is a plus, and a love of skiing or snowboarding is a must have!

Essential Experience:

• Previous experience in a CRM or Email Marketing-focused role.

• Hands-on experience with, and operating knowledge of, an Email Service Provider (ESP) such as Salesforce Marketing Cloud, HubSpot, or similar.

• Creating emails from scratch, appropriately segmented to different audiences.

• Solid understanding of customer segmentation and A/B testing principles.

• Previous responsibility in delivering commercial impact from email.

• Experience in data analysis and reporting on campaign performance.

Working at Iglu: Our Values in Action

We are committed to creating an environment where our team can thrive. We look for individuals who naturally align with our core company values:

• Put People First: You champion an inclusive, supportive environment and collaborate effectively, sharing knowledge and celebrating successes together.

• Driven by our Customers: You put the customer at the heart of every CRM strategy and campaign, striving to deliver outstanding, relevant experiences.

• Love what we do: You have a genuine passion for the travel or ski industry and bring energy and enthusiasm to your work every day.

• Bold and Ambitious: You are proactive, curious, and look for innovative, data-led ways to improve campaign performance and drive business growth.

Why Join Iglu?

• Hybrid working options, you must be based in the UK

• Discounted travel offers for family and friends

• Gym discounts at all major chains across the UK

• Mental Health and Wellbeing Support

• Electric Vehicle Scheme

• 24/7 Online GP Service

• Life Assurance for all

• Help shape the culture of Iglu by getting involved in our Charity or Social Committee

• Bi-annual Company Get Togethers

This role is full time- normal working hours are 9am- 5.30pm.