Demand Generation Manager
- Own and execute the UK&I demand generation strategy to deliver pipeline and revenue goals
- Build and run integrated campaigns across key channels: ABM, email, events, social, paid social and partner co-marketing
- Work closely with the regional Partner Manager to build strong relationships and execute co-marketing strategies with key partners. Channel marketing is a core part of the demand engine
- Collaborate closely with Sales, SDRs, and regional leaders to align on priorities and maximise impact
- Understand target buyer personas to create relevant, timely engagement across the funnel. Seek to understand new market / buyer insights and leverage these for programme optimisation.
- Track and optimise performance across the full Lead-to-Win lifecycle, using insights to drive continuous improvement
- Report on campaign effectiveness, lead quality, and pipeline contribution to key stakeholders
- Manage regional marketing budget, ensuring spend is ROI-driven and tied to clear outcomes
- Leverage tools like Salesforce, 6sense, Outreach for segmentation, targeting performance tracking and automated outreach
- Use GenAI tools confidently to scale content creation, research and campaign execution. You should be a hands-on AI wiz who can boost impact without increasing workload
- Work cross-functionally with global and EMEA marketing teams to share insights, content and best practices
- Manage vendor relationships where needed to scale execution and fill capability gaps
- Proven success in B2B demand generation across ABM, vertical, and broad-based campaigns
- Strong understanding of B2B Sales processes and the full marketing-to-revenue lifecycle (MQL > Opp > SQO etc.)
- Experienced in planning and executing integrated, multi-channel campaigns
- Skilled in collaborating with SDR teams and enabling effective follow-up on leads
- Able to analyse customer needs and develop targeted, strategic marketing approaches
- Results-driven with experience reporting on pipeline, ROI, and key marketing KPIs
- Strong project and budget management skills: able to plan, allocate and optimise spend
- Comfortable balancing creative thinking with analytical decision-making
- Excellent communication and stakeholder management skills, both written and verbal
- Self-starter with a growth mindset, able to prioritise, adapt, and act with urgency
- Bachelor's degree in Business, Marketing, Communications or equivalent related education preferred.
- 5+ years B2B demand generation / marketing experience in tech/SaaS. Experience marketing to EMEA countries required.
- Proficiency in marketing automation and CRM platforms (e.g. Salesforce preferred).
- Experience with ABM tools such as 6sense preferred.
- Experience working with in-house or external SDR organisations preferred.
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