Product Designer - Sports Equipment

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Job Description

Job Description

As part of our Commercial Division you will be integral to the success of the business, a key part of ensuring that our customers have the best product to meet their needs, at the most valuable price, at the right time. The Commercial Design Team ensure all products across groups are designed and enhanced with a commercial focus - to meet the current and emerging needs of customers. The team’s main focus is evolving the Group’s continuity products and creating new products.

A Frasers Group Product Designer reacts to sales information and enhances continuity products while developing new products to meet the needs of customers. Working on brands such as USA PRO and Slazenger to create a diverse range of products.
They research trends in the market, through all types of media, observation and through the development of brands. On the back of the research (or on the back of briefing from the Commercial Management Team) they adapt existing products, revise the product mix or design new products, balancing following trends with a product’s commercial performance.
They report into the Head of Design and also produce accurate specification artwork and tech packs for submission to the factories. They brief suppliers to deliver the best products at the best price for Frasers, manage sampling meetings and present their range to the Commercial Managers.

Key Accountabilities.

• Research, analyse and develop current products commercially but innovatively

• Create, develop and design new equipment ranges for the relevant brand

• Create and maintain brand consistency with brand and customer profiles across all product groups

• Deliver innovative product designs that are; functional, commercial and relevant to the brand

• Liaising and supporting designers and brand owners, factories and suppliers to ensure relevant research, range plans, tech packs and development are clearly communicated

• Ability to design in 3D, experience is AI visual developments would be beneficial.

• Ability and experience to design sports equipment would be beneficial

Qualifications

• 2-5 year previous experience in a design discipline
• Experience in sports equipment or hard goods is preferable but not desired
• Excellent knowledge in full Adobe Suite (illustrator and Photoshop are a must).
• Ability to generate ideas and concepts
• Confidence in identifying problems and making improvement suggestions
• Project Management experience - proven track record of delivering complex projects.
• Track record of using knowledge and experience to troubleshoot and resolve issues
• Track record of managing & delivering to time and cost
• Experience in managing large volumes of SKUs

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditions

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.