Associate CRM Manager

Job Description

We are looking for a Associate CRM Manager to join our dynamic team in London. In this role, you will support the planning and execution of campaigns that aim to enhance player engagement, retention, and monetization. You will play a key role in extracting, managing and analysing data, seeking to optimize lifecycle flows, event campaigns and sales. This is a phenomenal opportunity to be part of a friendly and encouraging team within an expert marketing department.

• Design, configuration, monitoring, and analysis of campaigns.

• Hypothesize and analyse new campaigns under AB testing conditions.

• Regularly check critical metrics and report any irregularities.

• Using internal tools to configure medium to high complexity CRM events, lifecycles and campaigns.

• Perform post-launch checks to monitor campaign performance and iterate improvements.

• Perform QA checks to ensure smooth and error-free execution.

• Suggest areas for improvement based on data relating to processes, flows, sales and events.

• Analyze competitor strategies and market trends to stay ahead of industry trends.

To do this successfully we believe you are:

• Ability to analyse critical metrics and generate actionable business insights for the game teams, and Product Madness as a whole.

• Dedication for understanding data, e.g. easily spotting anomalies without thinking too much about it.

• Experience with Excel and Google sheets.

• Experience with SQL, Python and/or R.

• Strong attention to detail and excellent organizational skills.

• Skilled in analysis, with a passion for numbers and data.

• Interested in gaming and the mobile gaming industry.

• Open to feedback and thrives under mentorship.

• A selfstarter, keen and independent learner, always looking for ways to improve.

• Fluent in English.

• Experience with visualization tools like Looker or Tableau.

• Experience in setting up and analyzing A/B tests.

• Experience working with free-to-play games, social casino titles, or real money gaming.

Why Product Madness ?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Travel Expectations

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.