Marketing & Communications Manager

ROLE OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

We’re looking for an enthusiastic and well-rounded Marketing and Communications Manager to help drive Croud’s marketing and communications activity.

Reporting into the Head of Marketing, you’ll manage our website and external social channels, deliver creative multi-channel campaigns, and support with owned and earned industry events.

This role offers a fantastic opportunity to work across all areas of marketing - from social and CRM to SEO, PR, awards and events - building your expertise in a collaborative, fast-paced environment. You’ll be a hands-on marketer who combines great content instincts with strong project management skills.

RESPONSIBILITIES

Content & Channels Management

• Managing Croud’s website — proactively updating content and supporting with SEO optimisation with our SEO partner
  
• Managing Croud’s social media channels, coordinating content calendars to ensure a consistent, engaging brand presence
• Managing paid campaigns and building performance reports
  
• Supporting the creation and design of compelling marketing decks, ensuring content is visually engaging and on-brand

Campaigns & Brand Activation

• Supporting the delivery of Croud’s new brand proposition across digital channels and content
  
• Helping with delivery of key industry and partner events
  
• Contributing to award entry writing and case study development, ensuring that our best work is consistently showcased

Content Creation & Production

• Writing engaging, on-brand copy across all channels
  
• Creating marketing assets - coordinating with designers and/or sourcing images, video, and supporting content production yourself where appropriate
  
• Exploring new creative content ideas and campaign formats to drive engagement with our target audiences
  

Team Collaboration

• Supporting and delivering internal and external marketing and communications strategies aligned to business objectives
  
• Working closely with HR to drive employee engagement and culture
  
• Supporting with internal reporting between marketing and sales teams

PERSON SPECIFICATION

• You’ll be an adaptable marketer who’s happy rolling your sleeves up and turning your hand to a wide range of tasks - from social posts to website updates to campaign execution
• You’ll have an eye for what grabs attention online, strong organisational skills, and the ability to juggle multiple projects at once
• You’ll be a great team player, excited to collaborate with talented colleagues across marketing, sales, and creative teams
• You'll have experience with content creation and familiarity with tools such as Adobe Creative Suite, Figma, Canva, etc.
• Excellent copywriting skills, with the ability to craft compelling and brand-aligned messaging across channels
• Hands-on experience with CMS platforms for managing digital content
• You'll be confident using social media scheduling tools to manage multi-channel calendars
• You'll be familiar with CRM platforms such as HubSpot or Salesforce
• You'll have experience interpreting campaign performance data to inform insights and drive continuous improvement
  

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• Ride to Work scheme
• Railcard
• Season Ticket loan
• Home office chair and home office screen
• Free fruit, breakfast cereals, snacks and tea & coffee in the office
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life insurance and income protection
• Medical cash plan
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• IPA Membership
• Peer to peer recognition scheme 'bonusly'
• Team off-sites/regular socials
• Year-round holiday parties
• Flexible working options
• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact