Project Lead

Description

Project Lead (Modelling), Data Science & Modelling

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Our UK team aspires to build a hub in Delhi to work alongside the UK team. We need an experienced professional to support the practice, with a focus on the modelling required for MMM. Reporting the Account Lead (Modelling) of the Data Science & Modelling in the Delhi Hub this is an exciting opportunity to help shape a market leading MMM unit.

We envisage the initial months will be focused on establishing a cohesive team that are set up to work together as a unit, and smoothly with the UK team. There will be a big focus on training and processes to make the partnership work. Over this period, as the team grows, we will start to transition MMM projects across to the Delhi hub, but with dual responsibilities for delivery across both the Delhi hub and UK team.

Once established, our ambition is to run a significant proportion of our MMM work out of the Delhi hub, notably for the data and modelling elements of the MMM project cycles. The Delhi hub Project Lead (Modelling) will focus on providing best practice modelling to support the delivery of MMM analytics.

Project Leads (Modelling) are key members of the Data Science & Modelling team, responsible for the day to day running of projects and providing support for junior staff and direct reports. You are responsible for ensuring the modelling requirements for each project are correctly scoped, models are statistically robust but intuitive and required outputs are delivered. It requires a combination of technical modelling rigour, leadership, communication skills and media expertise.

Skills and Experience

At WPP Media , we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media ’s shared core value s:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

• Significant hands on experience in Market Mix Modelling, with rich and complete data sets
• Degree or degree-level understanding of Economics, Maths, Stats, Sciences or another numerical subject
• Experience managing modelling projects for time series econometrics in the media or marketing industry – strong Market Mix Modelling technical understanding and experience is required
• Detailed media and marketing knowledge
• The ability to convert modelling outputs into real world actionable insights and solutions
• Strong team building skills, with the ability to explain complex processes clearly
• Experience managing a team of analysts or econometricians
• Excellent knowledge of common modelling packages, Excel, PowerPoint, R or other programming language
• Experience of modelling projects across a range of sectors

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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