New Markets Account Executive

Borderless
London

🚀 About Borderless

We believe in a world where borders are no longer barriers. Since launching in 2023, we’ve helped 400+ UK businesses and thousands of individuals across healthcare, construction, finance, and more. Our digital platform streamlines the UK sponsorship process using automation and expert support.

Backed by Entrepreneur First and Backed.VC , we’re scaling fast — and looking for smart, strategic operators to help us unlock new markets.

🎯 Role: New Markets - Acc Exec

We’re hiring a New Markets - AE to lead our push into new sectors and customer segments. This is a commercially focused role, perfect for someone who thrives on building from the ground up — identifying new verticals, launching early campaigns, and creating repeatable GTM playbooks that drive revenue growth.

You’ll sit at the intersection of sales, product, and engineering — using insight, experimentation, and sharp execution to shape our GTM strategy and scale what works.

🛠️ What You’ll Be Doing

  • Identify, test, and validate high-potential customer segments across new verticals (initially Universities)
  • Run outbound campaigns to generate demand and validate messaging
  • Own the full top-of-funnel motion for expansion — from discovery to handoff
  • Collaborate with Product to align on segment-specific needs or blockers
  • Build and iterate on GTM playbooks, including positioning, sequences, and talk tracks

✅ You Should Apply If

  • You’ve worked in sales, growth, partnerships, or go-to-market strategy at a fast-paced startup
  • You’re skilled at identifying new market opportunities and validating them through hands-on work
  • You’re comfortable crafting messaging and talking to customers directly
  • You think commercially and act fast — you're not afraid to try, learn, and iterate
  • You’re organised, metrics-driven, and can tell a story with data
  • Bonus: You’ve worked in regulated or compliance-heavy industries (immigration, legaltech, fintech, etc.)

🧪 Interview Process

  1. 30 min screening call with Talent
  2. 45 min interview with our Sales Director
  3. Discovery call with our CTO to create a tailored pitch
  4. Final interview with Founders and Sales Director pitching your solution

🎁 Borderless Benefits

Culture & Work Setup

🏢 3 days in-office (Mon/Tue/Thu), 2 days remote

🌮 Monthly in-office lunches

🕺 Monthly team socials

✈️ Annual offsite (last one: Lisbon, this year: Majorca!)

Time Off & Flexibility

✈️ 25 days holiday + 3 extra days between 25th Dec and 31st Jan

📞 1-week per year work-from-anywhere policy

Growth & Development

📚 £500 annual L&D budget

📈 6-month performance reviews and promotion cycles

Wellbeing & Equipment

💻 Laptop + peripherals

🚲 Cycle To Work scheme

💰 Smart Pension

💬 Mental health support via Spill

👟 Gym in Shoreditch Exchange

☕️ Onsite Barista

Posted 2025-07-22

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