Influencer Executive (London)

INFLUENCER EXECUTIVE JOB DESCRIPTION

Join us as an Influencer Executive and turn creator content into real cultural impact. Think you’ve got what it takes?

👋 Who we are

The Good Influence is an award winning social-first creative agency, influencing the world for good through content, community, creativity & conversion.

We power disruptor brands to accelerate their growth and bring purpose into the mainstream. Whether it’s launching Wild & Weleda on TikTok, supporting life-saving tech such as R;pple or biohacking with Willpowders, we are here to harness the power of social: developing creative & engaging content, building vibrant communities, activating the right influencer partnerships and powering conversion & awareness through paid.

Good Influence is in our name, but also in our nature. We exist to build brands and communities but also to give back; we donate 1% of our revenue to 1% for the Planet, supporting The Felix Project as well as being a climate positive business.

We’re just over three years old, but as an ambitious and growing team (100% growth YoY) and business (300% growth YoY), we bring together exceptional client service and experience to achieve influence at the scale of a big agency, with the passion of a boutique.

Global IMA Best Boutique Influencer Marketing Agency 2024 - GOLD

👀 The Role

We’re looking for a passionate and proactive Influencer Executive to join our growing Influencer Marketing team. Reporting into an Influencer Manager, you’ll play a key role in sourcing creators, managing campaign logistics, and staying on the pulse of platform trends. You’ll work across multiple clients, supporting the delivery of innovative influencer campaigns that drive real impact.

This is a brilliant opportunity for someone with a love for social media, an eye for detail, and an ambition to build strong relationships with talent and clients alike.

🎨 What you'll be doing:

Talent Management & Sourcing

• Research and recommend influencers aligned to campaign briefs and brand goals
• Conduct outreach to creators and track responses
• Screen influencers for quality, tone, and audience fit

Campaign Delivery & Project Management

• Support delivery of influencer campaigns, including tracking deliverables, timelines and communications
• Maintain up-to-date project trackers and documentation
• Help manage feedback rounds and approvals

Platform & Trend Knowledge

• Stay up to date with platform trends, content formats, and emerging talent
• Contribute to weekly team trend reports and internal inspiration sessions
• Highlight relevant trends or creators to support proactive ideation

Reporting & Measurement

• Pull campaign performance data from influencer platforms and social tools
• Populate post-campaign reports using internal templates and tools
• Support commentary on basic performance metrics like reach, engagement and views

Client Servicing

• Support preparation of client-facing materials including casting decks and wrap reports
• Join client calls to take notes and learn effective communication
• Ensure documentation and communication are clear, timely and professionally presented

Attention to Detail

• Check influencer content for accuracy, adherence to brief and deadlines
• Keep clear records of creator deliverables, contracts and campaign costs
• Flag potential risks, issues, or inconsistencies early

🔍 Who we're looking for:

• Experience: 6–12 months experience in a marketing, content, or social media environment (agency or brand-side)
• Industry Knowledge: Passion for creator culture, influencer marketing trends and social platform advancements; able to anticipate and respond to market shifts.
• Advanced Project Management: Experience in managing projects with a high degree of organisation, prioritisation, and attention to deadlines.
• Influencer and Talent Relationships: Starting to build network within the influencer industry and able to leverage these relationships for campaign support.
• Analytical & Results-Oriented: Comfortable using analytics to track campaign success, extract actionable insights, and advise on performance improvements.

💰 Salary

• Competitive salary depending on experience – salary range between £27,352 - £30,000.

✨ Our Perks

• Hybrid remote working
• Monthly Travel Budget
• WFH allowance
• Monthly Wellness budget
• Company bonus scheme based on
• Company pension scheme
• Flexible hours: We allow our team to set their own time. We trust our team to get their work done on their schedule
• Fast growing company and opportunity to grow with team
• Open-minded company, welcoming thoughts and ideas to be shared
• Working with charitable organisations to help raise funds and give back.
• Regular team socials
• 25 days holiday allowance (plus the bank holidays)

🛠️ Tools

• MacBook

🌈 Everyone’s welcome

• We believe that different ideas, perspectives and backgrounds are the cornerstones of creativity. As an equal opportunities employer, we welcome applications from all backgrounds, and treat all applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic.

If you’re here to influence the world for good, then you’ll fit in nicely. We take pride in building a supportive and creative work environment, committed to inclusion, diversity, and representation.