Brand and Marketing Manager - Grenson

Role Purpose:

Grenson is a small business with big potential. This is Grenson’s only brand marketing role, which means you’ll have full ownership and autonomy, but will have to roll your sleeves up.

With a wide remit, we’re looking for a marketing ‘Swiss army knife who can cover a wide breadth of marketing tasks,

We are looking for a passionate, dynamic and creative Brand & Marketing Manager to join the team. Reporting into the Brand & Marketing Director for Belstaff & Grenson, you will shape and manage the global brand and marketing strategy, ensuring a seamless customer experience across all physical and digital touchpoints.

You’ll work alongside our group media buying team for all media buying, and will sit next to the Belstaff marketing team at our London offices.

This role is on an initial three-month fixed-term contract

Responsibilities

• Marketing planning and campaign management - Managing the marketing calendar across seasonal collections, product launches, collaborations, sales and key brand moments, coordinating activity across social, email, website and paid advertising.

• Social media management - Managing Grenson’s social accounts, including content planning, scheduling, captions and maintaining a consistent brand presence.

• Copywriting and tone of voice - Writing copy for product launches, website pages, articles, email campaigns, social posts and advertising.

• Marketing Channel Management - Working closely with the Castore Group function on ecommerce, email, CRM and paid media to drive traffic and conversion including creative briefs, campaign and content planning

• Content production – Working with external agencies and internal functions on shoot briefs and concepts, including e-commerce photography, channel assets and campaign shoots.

• Influencer and creator relationships - Managing influencer outreach, gifting and ongoing relationships, identifying suitable creators and coordinating product seeding and content opportunities.

• Collaborations and partnerships - Coordinating marketing activity for brand collaborations, working with partners to align messaging, assets, launch dates and promotion.

• Agency and supplier management - Briefing external creative and marketing partners, providing feedback, managing deadlines and coordinating delivery of campaign assets.

• PR, events and retail support - Providing copy, imagery and marketing materials for press activity, showroom invitations, store communications, events and sample sales.

• Asset management - Organising and sharing product imagery, campaign photography and creative files, ensuring teams and external partners have access to the correct assets.

• Performance reporting: Reviewing campaign and channel results to inform future content, creative decisions and marketing investment.

• Marketing budget management - Joint management of annual marketing budget, allocating spend across paid media, content production and campaign activity.

• Brand guardian – act as the key point of contact for the brand, ensuring all communications are channeled through you and all output is aligned with the brand strategy, positioning and guidelines.

You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you by the Company from time to time.

Skills & Experience

• Fashion, sport or lifestyle experience

• The ability to work autonomously across multiple facets of the business, managing competing priorities and taking ownership of projects from concept through to execution.

• Experience in 360 campaign management across a variety of online and offline channels

• The ability to create and implement effective brand and marketing plans that drive impact and ROI

• Excellent organisation and project management skills with the ability to see things through from concept to execution

• Experience in social, media, events and content planning

• A background in DTC and wholesale marketing channels

• A team-centric approach

• A creative thinker with the ability to conceptualise and sell in ideas

• Highly organised with an energetic outlook - you are someone who thrives in a fast-paced environment

• A 360 omnichannel thinker

• A cross-divisional integrator who thrives on communication and creates a happy team culture

• Results focused

We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation or religion. We are committed to a fair and accessible recruitment process for all candidates so if you would like us to make any adjustments to the application or interview process, please let us know and we will be happy to support you.