Product Marketing Manager - Retail
As Product Marketing Lead, you'll take ownership of the product marketing strategy, working closely with Buying, E-commerce, Retail and wider marketing teams.You'll identify key "hero" products, develop compelling campaigns around them and ensure they stand out across every relevant customer touchpoint - ultimately driving awareness, engagement and sales.The Role.
- Develop and deliver annual product marketing strategies and plans focused on commercial growth.
- Identify priority and "hero" products and create compelling marketing stories around them.
- Translate product features into clear, engaging customer benefits.
- Lead product marketing activity across retail stores, e-commerce, email and social channels.
- Work across emerging and fast-growing channels, including platforms such as TikTok Shop.
- Monitor consumer, retail and cultural trends to identify new opportunities.
- Use customer insights and sales data to measure campaign performance and continually optimise activity.
- Champion the use of AI and new technologies to improve marketing productivity and performance.
- Work closely with Buying, E-commerce, Retail and other internal teams to deliver joined-up campaigns.
- Ensure all product marketing activity is commercially focused while maintaining a high standard of brand and content quality.
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