Campaign & Marketing Copy Director
About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
Requirements
As Campaign and Marketing Copy Director, you will fuel creative ideation and concept articulation, as well as oversee copywriting team, for marketing and campaign across all channels, globally.
Reporting to the Creative Directors & Director of Creative Operations and in close collaboration with the Global Brand Marketing team, you will glean insight-based product and creative intentions, to script sharp and perfectly on brand language and tone. You will finesse the articulation of marketing & creative concepts as well as overarching, media agnostic big ideas for campaigns.
With oversight of the copywriting team and your own creative output, you will deliver copy for the business globally. From Scriptwriting for Charlotte and other key stakeholders for Events, Appearances, Masterclasses and Shoots, to all Marketing Campaigns, TV, Radio, Print, Social, Website, Email, Display, Store Design & Visual Merchandising as well as Educational Materials.
You will be an influential team leader with an eye for talent, able to elevate and mobilise direct reports as well as foster best partnerships across the business. Working with the copy team to champion Charlotte Tilbury’s voice throughout Global and Regional hubs across the world.
In driving Charlotte Tilbury person, brand and product messaging globally, you will contribute to the company’s (i) Purpose: Give everyone the right makeup & beauty and they can conquer the world and make it EASY for EVERYONE to be the most confident and beautiful version of themselves.
Role Accountabilities:
- Glean insight based product & creative intentions from NPD, marketings and Creative Agency Directors, to script and oversee team scripting of sharp and perfectly on brand language and tone.
- Finesse articulation of product & creative concepts
- Originate overarching, media agnostic big ideas
- Spearhead all copywriting for Charlotte Tilbury person, brand and product globally, across all channels: Scriptwriting for Charlotte and other key stakeholders for events, appearances, masterclasses and shoots, tMarketing Campaigns, TV, Radio, Print, Social, Display, Store Design & Visual Merchandising.
- Lead, develop, mobilise and retain team of copywriters
- Communicate & Collaborate with Global Functions (CDO teams, CMO teams) as well as Regions for consistently high quality language, tone and creativity across the company
Reporting Relationships:
- Dual Reporting into Creative Directors & Director of Creative Operations
Key Selection Criteria:
- Highly creative and imaginative ideator, with exceptional linguistic flair.
- Experience in luxury / beauty / FMCG with an artistic style highly desirable
- Affinity for Charlotte Tilbury aesthetic and beauty products
- Impressive communication, collaboration, relationship and influencing skills
- Works at pace and thrives under pressure in an unstructured environment, with a confidently calm demeanour
- Infectiously positive and passionate energy
- Highly pro-active and reactive.
- Develops richness of language and simplifies complexity.
- Sensitivity to and experience of partnering with high profile individuals and celebrities and working for a brand which is intimately tied to an individual
- Inspirational leader that fosters exceptional talent
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Benefits
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We’re a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your fury friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!
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